Samsung shifts focus to digital media
Samsung Electronics intends to become one of the top three businesses in digital media by reorganizing its core business to replace analog technology, Samsung Electronics President Chin Dae-je said.
Chin, in charge of digital media, announced the company goal at Sunday's "Samsung Digital Festival," attended by major domestic clients.
"Building on our number one standing in semiconductors and TFT-LCD, Samsung will work on design and products to appeal to the global digital media market by providing the world's best products and service," Chin said.
Under this plan, Samsung will reach 20 trillion won ($18 billion) in sales in 2003 and 30 trillion won in 2005, he added.
Samsung will also work on Digital TVs, DVD (digital versatile disks) and five other home network products to bring up its global market share to more than 15 percent by 2003.
The company will expand its digital line, which currently has sales figures equal to its analog products, to 60 percent in 2003 and 90 percent in 2005.
In time for the start of digital broadcasting and the commercialization of IMT-2000, the electronics product manufacturer will introduce digital convergence this fall, integrating technologies in semiconductors, communications, computers and home appliances, and bringing out PDP (plasma display panel) TVs, multi-functional MP3 players and super-thin laptop computers.
Samsung Electronics will secure nine production lines globally for Digital TVs, five for MP3 players and three for digital camcorders and cameras by the end of this year. It will gradually transform existing analog-type manufacturing plants to digital.
It will also extend strategic partnerships with global electronics, media and online businesses such as Sony, Toshiba, Time Warner and BBC.
Updated: 08/29/2000 |
