EMC and SAS Team to Address CRM Data Explosion
Burgeoning Internet-based information spurs integration of SAS(r) analytic applications, EMC Enterprise Storage
HOPKINTON, Mass. & CARY, N.C.--(BUSINESS WIRE)--Aug. 30, 2000-- EMC Corp., the world leader in information storage, and SAS Institute, the market leader in integrated data warehousing and decision support, today announced a global technology alliance.
By integrating EMC Enterprise Storage systems and software with SAS(r) technologies, the two companies are helping organizations address - and capitalize on - the waves of information flooding customer relationship management (CRM) systems.
SAS, now a member of EMC's E-Infostructure Developers program, and EMC, a SAS Technology Partner, will pool knowledge and engineering resources to create integrated solutions that deliver faster access to data for customers running SAS software and using EMC systems and software. While jointly marketing these solutions, each company will sell and service their respective products.
``The Web makes finding a better offer as easy as clicking a mouse,'' said Donna Bennett, SAS alliance manager. ``Companies must transform massive amounts of data quickly into insights for understanding customer motives and delivering greater value. In e-tailing, it's not unusual for it to take more than 24 hours to organize and analyze a day's worth of data. That's too long. To get control of this data and make the most of it, companies need an effective data warehouse - that is, one that can scale, is always available and is based on a solid infrastructure. By working closely with EMC, we are able to provide our customers with the world's leading information infrastructure for the SAS decision-support systems.''
``Our customers are always looking for more ways to put their information to work for them, whether it is to drive additional revenue, be more competitive or improve customer service,'' said Roy Sanford, EMC's vice president of Enterprise Alliances. ``This alliance will give our mutual customers integrated tools that allow them to capitalize on the vast amounts of business information they gather every day, with confidence of knowing that these joint SAS and EMC solutions have been pre-tested by our world-class engineering teams.''
The EMC E-Infostructure Developers Program provides wide-scale access to EMC APIs, which are software paths into EMC's flagship Symmetrix Enterprise Storage system and its software. The program enables customers to select from, and rapidly integrate, a large variety of information-management, sharing and protection tools. These solutions, developed and sold by third-party companies, allow customers to manage and implement their electronic information infrastructure or E-Infostructure more easily. By sharing its APIs with third-party application vendors, EMC helps customers take full advantage of the leading performance, availability and management features of EMC Enterprise Storage solutions, while eliminating costly, time-consuming application creation or customization.
Further information on EMC's E-Infostructure Developers Program can be found at www.emc.com/partnersalliances/einfostructure/developers .
E-commerce - a $6.8 trillion market by 2004
The myriad ways companies and customers interact these days is a prime reason for today's data explosion, analysts say. E-channels (the Web, e-mail, online orders, electronic transactions, customer loyalty cards, etc.) contribute tremendously to the data surge because they allow organizations to capture data in increasing detail. Forrester Research reports that global e-commerce will be worth $6.8 trillion by the year 2004, which is more than a 14,000 percent increase from the 1999 total of about $1 billion. Such a dramatic increase is a direct result of the explosion of data generated by Internet activities, as more and more business is conducted via the Web.
``As information velocity, volume, variety and value increase due to e-commerce, customer relationship management and business performance-management initiatives, increasingly robust information- management solutions become paramount to an enterprise's success,'' said Doug Laney, vice president of application delivery strategies for META Group. ``Our research shows the volume of data managed by enterprises will grow, on average, 10-fold by 2004. This factor alone calls for a serious consideration of information-management practices, and will drive enterprises toward solutions that intersect scaleable storage, broad access and powerful analytics like this SAS-EMC venture.''
About EMC
EMC Corp. (NYSE: EMC - news) is the world leader in information storage systems, software, networks and services, providing the information infrastructure for a connected world. Information about EMC's products and services can be found at emc.com .
About SAS
SAS Institute, the world's largest privately held software company, is the leader in decision support and data warehousing, providing integrated enterprise information-delivery and e-business solutions. Founded in 1976, the company markets packaged business solutions for vertical industry and departmental applications, as well as an integrated suite of software tools and consulting services. These allow departments and agencies to transform the wide variety of data within their organizations into information that business users and researchers need to make better decisions. SAS software and services are used at more than 33,000 business, government and university sites in 110 countries. SAS' 1999 revenues totaled $1.02 billion.
Please visit the SAS Web site: sas.com .
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (r) indicates USA registration. Other brand and product names are trademarks of their respective companies
EMC and Symmetrix are registered trademarks and EMC Enterprise Storage, E-Infostructure and EMC E-Infostructure Developers Program are trademarks of EMC Corporation. |
