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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: rushnomore who wrote (30790)8/31/2000 1:17:27 PM
From: areokat  Read Replies (1) of 54805
 
AOL. What is the lock-in factor in their case?

Their lock-in is that, for whatever reason (e-mail address, portfolio set-up, organized access to information or other services important to their subscribers),their subscriber turnover is low. Not everyone wants to surf www on their own. Their base keeps on growing because many newbies find value in their products and, of course, they advertise like mad.

I don't know that much about the AOL appeal myself since I've never been a AOL subscriber but my portfolio is still on the Fool because that's where I started and I don't have a compelling reason to recreate it on SI.

Kat
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