Promotions.com Signs WinDough.com to Seven Figure Direct Marketing Pact On Webstakes.com; Award-Winning Promotion Portal is Major Customer Acquisition Vehicle for Marketers
NEW YORK--(BUSINESS WIRE)--August 31, 2000--Promotions.com, Inc. (NASDAQ: PRMO), the Internet promotion experts, announced today a seven-figure direct marketing deal with Windough.com, Inc. a unique patent pending, online prize window. During the one-year agreement, the games of WinDough will be featured on Webstakes.com, the Promotions.com award-winning promotion portal and media property. Webstakes was recently ranked number three in the retail category with an Internet reach of 6.9 percent, according to July figures from Media Metrix.
Promotions.com continues executing its plan to establish Webstakes as the premier promotion destination on the Internet. In addition to offering sweepstakes, Webstakes now features games from SpeedyClick.com, and free offers and samples from FreeShop.com (Nasdaq: FSHP).
The deal is expected to generate hundreds of thousands of new users for WinDough.
"The agreement with Promotions.com is a tremendous opportunity for us to build WinDough's brand awareness while increasing our registered user base with consumers interested in the games and prizes we can provide them," said Scott Kurland, founder and CEO of Windough.com. "The Webstakes promotion portal is a perfect complement to our simple-to-use prize and gaming business model. The agreement will also enable us to extend our Internet reach by accessing the Promotions.com database."
Under terms of the agreement, WinDough signed a Platinum Plus "Sweepstakes" direct marketing package with Webstakes. The Platinum Plus package includes guaranteed traffic to WinDough through prominently featured banners, buttons and text links, featuring special offers from Windough. It also includes premier advertising opportunities in the Webstakes.com Update, the weekly newsletter that is delivered to more than 2.5 million Promotions.com members. WinDough will also sponsor the Webstakes.com Content Bar, featured on the site's home page.
"This agreement underlines the tremendous value sponsorships on Webstakes.com provide marketers," said Steven H. Krein, Founding Partner of Promotions.com. "Our promotion portal gives top marketers like Sam Goody, Adidas and Staples the capability to drive customer acquisition and leverage greater brand equity to meet their marketing objectives."
The direct marketing package also features Promotions.com iDIALOG(TM), a scalable technology platform that creates high impact, results-driven promotions to increase trial, build brand loyalty and provide a measurable return on investment. WinDough will also benefit from targeted monthly emails to the Promotions.com iDIALOG DATABASE(TM).
Eighteen-month-old WinDough provides consumers with a unique sweepstakes game featuring a pop-up window that has a continual flow of "Electronic Game Pieces" containing advertising, content or prize banners. WinDough introduced its first million-dollar sweepstakes game in mid May.
About Windough.com, Inc.
Headquartered in Boca Raton, Florida, Windough.com, Inc. develops, markets and supports a family of simple-to-use promotional Web site products and services. Windough.com is typically listed among the Web's top 100-200 most visited sites and has a more than one million registered members. The WinDough game is licensed and bonded in all states that require it, including Florida and New York. For more information on WinDough, please contact the company at (877) Win-Dough or via E-mail at info@windough.com.
About Promotions.com
Promotions.com, Inc. (NASDAQ: PRMO) has been providing Internet promotion expertise to marketers and agencies since 1996. The Company offers a comprehensive range of promotion products and services including the award-winning Webstakes.com to enable companies to achieve their customer acquisition and retention objectives. Its unique combination of direct marketing experience, proprietary iDIALOG(TM)technology, and proven promotion techniques helps clients stimulate sales, gain trial, increase awareness and build long-term relationships with their customers. Promotions.com is structured into three distinct business units, each capable of helping a client to achieve its business objectives: PROMOTIONS.COM CUSTOM SOLUTIONS: Strategic Concepting, Creative Execution and Promotion Management; PROMOTIONS.COM DIRECT: PromoMail(TM)Targeted Promotion Email; and WEBSTAKES.COM: Promotion Portal, and Media Property for Advertising and Direct Marketing Sponsorships. Promotions.com has more than 180 employees with headquarters in New York and offices in Chicago, Los Angeles, San Francisco, and Tokyo. Clients include NBC (NYSE: GE), Compaq Computer Corporation (NYSE: CPQ), The Sharper Image, Kraft Foods, Wm. Wrigley Jr. Company and Warner Bros.
This press release may be deemed to contain forward-looking information. Any forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including statements as to industry trends, future economic performance, anticipated profitability, anticipated revenues and expenses, and products or service line growth, may be significantly and materially impacted by certain risks and uncertainties, including, but not limited to, failure to meet operating objectives or to execute the operating plan, competition, and other economic factors. Additional risks and uncertainties are described in the Company's public filings with the Securities and Exchange Commission.
CONTACT:
Promotions.com
Gavin Skillman
212/244-7173, ext.258
gavin@promotions.com
KEYWORD: NEW YORK
BW2225 AUG 31,2000
7:04 PACIFIC
10:04 EASTERN |
