Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: blankmind who wrote (25761)	9/4/2000 11:53:12 PM
From: Roadkill	Read Replies (1) of 27307

>>my point is that yahoo is in a class by itself & the analysts worrying about cyclical ad revenues are going to miss the boat<< You've got that right. Why don't these analysts ever consider the branding benefits of advertising on YHOO? At $5,000/month or so, how many click-throughs do they think those fancy billboards off the freeway get? That's right, zero. They're there to establish brand, to infiltrate the consumer's mind to influence future purchase decisions. I don't have to remind the thread how many eyeballs see YHOO banners, which are IMO becoming increasingly tailored to the user and specific web page upon which they appear, increasing their effectiveness. Although I don't have the stats, I would bet that, dollar for dollar, an advertiser can expose far more people to its brand through YHOO than any other medium. The fact that the consumer has the opportunity to instantly click through and purchase a product (rather than subconsciously remember the brand and be influenced in subsequent purchase decisions, perhaps years later) is simply a benefit to on-line advertising, not a burden. RK

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