adidas Runs with Kana to Drive Revenue and Online Customer Service
September 5, 2000 07:45 AM Eastern Time
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 5, 2000--
International Sportswear Company Implements an "Industrial Strength" Solution to Address Its Expanding Online Presence
Kana Communications, Inc. KANA , a leading provider of enterprise relationship management (eRM) solutions, has been selected by adidas, the world's second largest manufacturer of athletic equipment, footwear and apparel, to increase its strong online presence, increase revenue and significantly improve customer service with rapid response.
adidas customer service representatives (CSRs) currently field about 5,000 emails each week from shoppers who need purchasing assistance or product information. This presents the company with a significant opportunity to use Kana solutions to develop deeper relationships with customers. adidas will also extract and store valuable customer information through the Kana system. This data will enable adidas to create a more personal and beneficial experience for individual users.
adidas is leveraging Kana Connect to drive business to Web sites by enabling e-businesses to engage customers in relevant conversations, deliver individually targeted messages and track all campaign information for every recipient. Kana Response's Web-form technology transfers important customer information directly into its extensible database while preserving the field structure of the information.
"Choosing Kana was a logical strategic move," said John Knight, Director of Strategy of adidas America. "The solutions address the complete customer life cycle, and we were able to get the entire package up and running almost immediately. We also could maintain excellent cost controls because all the Information Technology resides at Kana. In addition, the solutions are so simple to use that our marketing people can take full advantage without needing in-depth technical training. Kana delivered an industrial strength solution that will handle our growth well into the future."
David Fowler, senior vice president, Worldwide Marketing, of Kana said, "adidas came to Kana because they needed to build and nurture critical customer relationships across storefronts and the online world. Enterprise Relationship Management is all about interacting with customers and partners, evolving those interactions into solid, loyal relationships. Once again, adidas is ahead of the curve with this acknowledgement."
About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories. Our mission is to be the best sports brand in the world. adidas America is a subsidiary of adidas-Salomon Worldwide, a corporation that also includes sports brands, Salomon, Taylor Made, Bonfire and Mavic.
About Kana Communications Inc.
Kana Communications, Inc. KANA , a leading provider of web-architected enterprise relationship management (eRM) solutions, delivers a broad range of world-class, integrated e-business and interaction applications with a modular and scalable platform for both Internet and Global 2000 companies. Kana solutions deliver personal portals that offer customers, partners and the enterprise a global view of their communications and relationships. This global view includes managing the full set of communications channels such as e-mail, Web, chat, instant message, VOIP, phone and person-to-person, as well as e-business and communications applications to integrate the marketing, sales and service functions. This full-service suite enables e-businesses to compete and succeed in today's customer-driven economy. For more information about the solutions found in more than 700 companies, including 8 of the 10 most trafficked Web sites, please visit Kana at kana.com.
Note to Editors: Kana Communications, Kana and the Kana logo are trademarks of Kana Communications, Inc. All other company and product names may be trademarks of their respective owners.
Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995: Information in this release that involves Kana's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about Kana's strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to Kana as of the date of the release, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful integration of Silknet, competition, increased competition due to Kana's expanded product offering, risks associated with the evolving and varying demand for customer communication software, our ability to expand our operations, the successful integration BEI and NetDialog, acceptance of email and the Internet as a communications medium, litigation over property rights, and general economic factors. These and other factors are risks associated with our business that may affect our operating results are discussed in the Company's filings with the Securities and Exchange Commission ("SEC") including our registration statements on Form S-4 and S-1, Annual Report on Form 10-K and quarterly reports on Form 10-Q.
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CONTACT: Kana Communications Kyle F. Flaherty, 603/665-1308 kyle.flaherty@kana.com or Blanc and Otus Lesley Gold, 650/404-0900 lgold@blancandotus.com |
