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To: Ms. Baby Boomer who wrote (1115)9/6/2000 1:06:55 PM
From: Ms. Baby Boomer   of 1116
 
Alliance To Meet September 9, 2000
At The Hilton Times Square In New York City

eHealth Alliance Summit Update

MELVILLE, N.Y., Sep 6, 2000 (BW HealthWire) -- Sickbay Health Media, Inc. (Nasdaq OTC: SKBY chart, msgs) today announced that the eHealth Alliance summit, a meeting of independent health websites created to develop a cooperative channel that will promote a variety of health related information, services and products to both consumers and healthcare providers, has been moved to accommodate interest. The eHealth Alliance represents the very first large-scale cooperative effort among independent health related website's that allows its members to benefit from an array of media, technology, and marketing services and products. "Sickbay was forced to move the summit to the Hilton Times Square to accommodate the overwhelming interest", explained Mark R. Basile, CEO of Sickbay Health Media, Inc. Recent additions to the Alliance include: www.newsrx.com, www.medplanet.com,www. caregiver.com, www.Howto.com, www.ventworld.com, www.memberworks.com, www.radiologyweb.com, www.Wschannel.com,www.Iswire.com, www.sightsmart.com, www.healthdirector.com, www.jewishhome.org , www. oakwood-medical.com, www.asknetdocs.com, and www.askgastrodoc.com.

"The Alliance provides its member's access to a variety of health-related content, inter-active tools, advertisers, customers, products, technology and networking, noted Alan Tiras, CEO of Healthdirector. Alliance members can benefit through access to a variety of resources and opportunities to increase business offerings, Healthdirector supports Sickbay's initiative and is expecting to be a major contributor to this effort," added Mr. Tiras.

"The Sickbay Alliance creates tremendous opportunities for its members by increasing the individual company ability to reach and target to consumers and healthcare providers and coordinates Alliance member resources to add value to its members current offerings. We are happy to participate as an eHealth Alliance founding member," stated Gale Wilson-Steele, CEO of Medseek.com.

Sickbay is hosting the first eHealth Alliance Summit on September 9, 2000 at the Hilton Times Square, during the eShow event at Madison Square Garden in New York City. The eShow is expected to be the largest consumer-based Internet event to date and is expected to draw over 20,000 visitors over 2 days. eHealth companies interested in attending the eHealth Alliance Summit can contact Dr. Allen Motola, President of Sickbay Health Media, Inc. at (631) 694-0040, or via email at allen@sickbay.com.

Sickbay Health Media, Inc. is a leading provider of original, authoritative and trusted health content delivered through print media, the Internet and traditional broadcast methods. Sickbay Health Media's publications include Sickbay Today, Skincare Today and Allergy & Asthma. Sickbay Today is a consumer based publication that addresses a broad array of health topics and is distributed through several thousand locations, including pharmacies, airports and health clubs. Skincare Today and Allergy & Asthma are professional health publications that have been in circulation for over 12 years, and are distributed semi-annually to over 245,000 professional healthcare providers. Sickbay also develops original health-related productions for radio, television and print media that cover's the broad spectrum of health issues, medications, and general well being.

Sickbay continues to maintain a popular health site located at www.sickbay.com. The site has been ranked as one of the top healthcare websites and has been ranked No.1 in the categories of Page Views Per User, Average Time Spent Per User, Average Time Spent Per Page, and Overall Hours, according to PC Data, a third party Internet Auditor.

As an integrated health media company, Sickbay Health Media, Inc., through its on-line Internet offerings, joins other health information sites such as OnHealth.com (Nasdaq: ONHN chart, msgs), WebMD (Nasdaq: HLTH chart, msgs), Drkoop.com (Nasdaq: KOOP chart, msgs), Medscape.com (Nasdaq: MSCP chart, msgs), and MediConsult (Nasdaq: MCNS chart, msgs) in improving the delivery of health information and services to consumers and healthcare professionals. Sickbay also produces various original health media products for print and broadcast media's.

"Sickbay Health Media", "Sickbay.com", "Sickbay Today'", "Skincare Today'", "eHealth Alliance" and "Allergy & Asthma" are trademarks of Sickbay Health Media, Inc. All other trademarks are the property of their respective holders.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 The statements contained in this release that are not historical facts, such as those concerning future plans or objectives relating to the products or services to be offered, the timing associated with such offerings and the performance of such new products and services, are forward-looking statements that are subject to risks and uncertainties. Actual results could differ materially from those set forth in the forward-looking statements. Among the factors that could cause actual future results to differ materially are competitive pressures, risks associated with rapid technological change, the availability of compatible hardware and software applications and the acceptance of Sickbay's products and services in the marketplace.
Contact:

Sickbay Health Media, Inc.
Investor Relations Attn: Cindy Weidman
510 Broadhollow Rd., Suite 300
Melville, New York 11747
Tel (631) 694.0040
Fax (631) 694.2234
cindy@sickbay.com
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