MSGi Direct Announces the Launch of Email-Postalink, A 5.4 Million Name Database
Opt-In Database Allows Marketers to Reach Consumers Through a Combination Of US Mail and Email
NEW YORK, Sept. 6 /PRNewswire/ -- Marketing Services Group, Inc. (Nasdaq: MSGI - news), a leading provider of integrated marketing solutions, today announced the availability of Email-Postalink, a 5.4 million name database. Email-Postalink is a single database that guarantees confirmed opt-in email names with US Mail addresses. This database will allow marketers to use multiple consumer channels to reach the same individuals. Email-Postalink, one of the largest databases of its kind in the industry, will be made available from both MSGi Direct, Marketing Services Group's traditional direct marketing business unit and MSGi's Internet marketing subsidiary, WiredEmpire.
Robert Budlow, senior vice president and general manager of MSGi Direct said, ``E-mail-Postalink is broken down by categories of interest and creates enormous opportunities for our clients. An important feature of Email-Postalink is that it guarantees opt-in of the names.'' Budlow added, ``The Email-Postalink database is populated with individuals who opted in to receive third-party vendor solicitations and were sent a follow-up e-mail with a link to opt out.''
The Email-Postalink database is expected to grow to 8-10 million names by December of 2000 and is comprised of consumers from a variety of on-line marketers who have opted in to receive third party solicitations.
Jeremy Barbera, Chairman and CEO of Marketing Services Group added, ``We recognize that the online and offline worlds are converging and that marketers are being required to speak to their consumers in one-voice across customer channels. Email-Postalink allows the marketer to communicate and target their message on a whole new level. It has always been our goal to merge the expertise of the diverse business units that make up Marketing Services Group and to provide an integrated marketing solution for our clients. The launch of Email-Postalink demonstrates that this goal has become a reality.''
About Marketing Services Group, Inc.
Marketing Services Group, Inc. is a leading provider of integrated marketing solutions. The Company provides seamless and cohesive traditional and interactive marketing programs to leading companies around the world, including American Express, Bell Atlantic, Chase Manhattan, Columbia House, General Electric, Levi Strauss, Lincoln Center for the Performing Arts, Salvation Army, Sierra Club, and Walt Disney. Marketing Services Group is a dominant player in the entertainment, publishing, fundraising and financial service sectors as well as other key vertical markets.
Marketing Services Group provides marketing solutions to over 5,000 clients worldwide with pro-forma revenues for the current fiscal year in excess of $200 million. The Company has over 1,200 employees with material offices in New York, Boston, Philadelphia, Atlanta, Houston, Los Angeles, San Francisco, Toronto and London.
The Direct division of Marketing Services Group provides a wide range of services including strategic planning, creative, direct marketing, database marketing, database management, telemarketing, telefundraising, print production, mailing and media planning and buying. The Company's Internet division provides e-marketing, e-commerce applications, Web development and hosting, and online ad sales and consulting.
Corporate headquarters are located at 333 Seventh Avenue, New York, NY 10001. Telephone: 917-339-7100. Additional information is available on the company's Website: msginet.com.
SOURCE: Marketing Services Group, Inc.
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