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Non-Tech : Delias (DLIA)
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To: KatayamaGorobei who wrote (363)9/8/2000 2:48:37 PM
From: Kenneth Kirk   of 367
 
Yuck. Sales up, but losses increase. Ultimately it's all about profit. Establishing market share doesn't mean much when the barriers to entry are low, and you're dealing with a fickle population (teenage girls). Take a few years of losses, then just about the time you get profitable, the latest new thing will come along and snatch that market share away.

I dumped at 2 3/4, grateful for the little boost but still a loser since I bought early in the year.
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