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Technology Stocks : Corel Corp.

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To: Alomex who wrote (285)5/19/1997 9:06:00 PM
From: Scott Volmar   of 9798
 
Alomex, I suspect you're right, Dr. Cowpland certainly sensed the WordPerfect acquistion was indeed a rare value opportunity. Considering what Novell paid for WordPerfect two years earlier, the "value" of the deal was clearly there. And Certainly he proved it with the swift and effective release of Suite 7. By the way, on a previous note, Corel's advertising doesn't stink, its only "ineffective." Same problem, but its a better "spin." It also implies that Corel's advertising efforts need to become "effective," which can only be measured by sales. Maybe Corel needs some guiding principles to follow to achieve advertising "effectiveness." How about some suggestions for those principles? After all, is Microsoft a "technology" company or a "marketing" company? Up, Up, & Away! Scott
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