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Non-Tech : MAT - Mattel - toysRthem
MAT 20.44-0.4%2:46 PM EST
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To: appro who wrote (620)9/10/2000 5:17:28 AM
From: Arthur Tang  Read Replies (1) of 706
 
Thank you for all the info on the fortunes of past electronic games at MAT.

The learning center mistake was due to ToysRus refusing to stock dolls but will devote to electronic toys(high end toys). ToysRus since had no focus; after their Japanese CEO resigned.

Electronic games had their days. Most of the programmers are now on the net. MAT, someday, had to have their presence on the net also. But for young children, the toys still have to be sold in stores. The look and feel of the toys had to be seen and touched, because of safety for the children.
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