Re: Digital TV - PVR stats via In-Stat
Thread- Some additional stats about the PVR market. Linked to this url are today's stats. Below are estimates for the coming years. IMVHO, since working off a relatively small base today, these figures are on the high side. Just the year end 2001 estimate would be about a nine-fold increase over today's installed base. -MikeM(From Florida
************************************
Move Over VCRs!
PVRs to Reach 8M by 2003, Reports Cahners In-Stat Group
SCOTTSDALE, AZ. February 1, 2000 - In a recent research report, Cahners In-Stat Group stated that it expects Personal Video Recorder (PVR) unit shipments to experience phenomenal growth over the next five years. PVRs, sometimes called digital video recorders, are part of a new generation of "smart" set top boxes that feature a large hard disk drive used for video storage. According to the high-tech market research firm, between the years 2001 and 2003, PVR unit shipments will increase approximately 275 percent per year. During the same period, the worldwide installed base of PVRs will grow from 950,000 to more than 8 million.
"Personal Video Recorders offer TV viewers a new level of control," said Mike Paxton, senior analyst for In-Stat's Multimedia Service. "The ability to 'time shift' with a PVR allows you to select the program you want to see and then allows you to decide when you want to see it. This enhanced control should prove to be very attractive to television viewers." Led by companies like TiVo and Replay Networks, PVR products began shipping in mid-1999. By late 1999, several consumer electronics manufacturers were either introducing a PVR or had one in development.
In-Stat's research also found:
Set top box OEMs have also been quick to respond to the rising level of interest in PVRs. Most manufacturers have set tops with internal hard disk drives in limited production.
The greatest challenge facing PVR manufacturers remains consumer education. The majority of consumers either have never heard about PVRs or don't understand their capabilities.
The report,The Future of Personal Video Recorders: Time Shifting Sparks Interest, #MM0001ST, examines PVRs and how they might change the way television viewers watch TV. It discusses the concept of time shifting and looks at initial consumer reaction to the products. The report also provides forecasts for worldwide PVR unit shipments and the worldwide PVR installed base through the year 2004. In addition, it covers some significant legal issues surrounding PVRs and discusses the integration of hard disk drives into set top boxes. |
