MessageMedia and SmartSource Corporation Team Up to Provide Integrated Fax/E-mail Service Offering
SUPERIOR, Colo.--(BUSINESS WIRE)--Sept. 11, 2000--MessageMedia Inc. (Nasdaq:MESG), a leading provider of strategic messaging solutions and services, will provide the enabling messaging software foundation for SmartSource Corporation, a premier provider of document management and information delivery services using the combined power of the Web, e-mail, and fax technologies. MessageMedia's UnityMail ASP software platform will play a key role in helping SmartSource expand its market share by offering its clients advanced e-mail marketing solutions and integrated fax and e-mail broadcast capabilities.
MessageMedia's UnityMail ASP program allows application service providers such as SmartSource to deliver powerful database-enabled e-mail marketing and communication services to enable businesses to acquire, target, track, and retain customers. The UnityMail ASP software offering is uniquely and specifically optimized for the application hosting environment providing an easy-to-use functional suite enabling automated campaign planning and management, personalization and targeting, effectiveness tracking, and reporting. A getting-started messaging wizard and Web form templates are provided to facilitate quick start-up goals. Additionally, MessageMedia provides a comprehensive ASP Consulting Program to assist ASP Partners like SmartSource with every aspect of deployment including system implementation, client service operations, and sales and marketing.
"We are thrilled to be partnering with SmartSource to supplement their current industry-leading fax services with our eMessaging ASP solution," said Stuart Obermann, general manager, Commercial Software Business Unit for MessageMedia. "Combining SmartSource's leading fax broadcast and document management services with our powerful e-mail marketing platform enriches the end application suite offering for customers. As ASPs are being required by their customers to offer expanded solutions, we believe in forming partnerships with leading ASPs to better equip our partners to meet this expanding market need and enhance the overall customer experience."
"After evaluating many solution offerings, we found UnityMail ASP to be the ideal platform for ASPs and the only offering truly designed for application hosting," said Mike Curtin, president of SmartSource. "In addition to the rich feature set, our primary concerns as an ASP are security, scalability, performance, and reliability. We also had the requirement of an open platform to easily facilitate integration with other applications that we provide. MessageMedia's focus on us as an ASP partner as well as the optimized hosting platform made UnityMail ASP our number one choice."
MessageMedia Solutions and Business Applications
MessageMedia delivers e-mail marketing, online customer intelligence and online customer care services as well as a full line of hosted and enterprise software applications designed to advance a complete online dialogue between organizations and their customers. The company's renowned client services team -- with more than 125 marketing professionals -- provides quantitative analysis of campaign and customer data, opt-in program design and custom implementation for every customer based on current needs and future business strategies. MessageMedia offers specialized industry solutions for the publishing, ISP/portal, retail/e-tail, financial services, high tech and travel and entertainment arenas.
About SmartSource
Servicing clients such as Janus, KPMG, and Dunn and Bradstreet, SmartSource provides a one-stop source for managing electronic document and information fulfillment services including e-mail and fax delivery, computer telephony integration, and automated voice response. MessageMedia and SmartSource will work together to provide the integration needed for the UnityMail ASP platform to empower the e-mail/fax service offering as well as SmartSource's recently announced eCampaign permission marketing offering.
About MessageMedia Inc.
MessageMedia (Nasdaq:MESG) provides e-commerce services, permission-based direct marketing, ongoing customer communication and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio features Cisco, Dell Computer, Columbia House, E*TRADE, AOL, Yahoo!, Microsoft, GeoCities, CMP Media, Barclays Bank, EDS, Universal Studios, Hoover's Online and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act: With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1999 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301 Phone: 303/440-7550; Fax: 303/440-0303 www.messagemedia.com
Investor Relations inquiries should be sent to investor@messagemedia.com
CONTACT:
MessageMedia, Inc.
Tom Ferrell, 303/440-7550
tferrell@messagemedia.com
or
Shandwick International
Carol Felton, 650/532-4000
cfelton@shandwick.com
KEYWORD: COLORADO CONNECTICUT
BW2314 SEP 11,2000
5:09 PACIFIC
8:09 EASTERN |
