DJ SanDisk To Offer SmartMedia Memory Cards In Japan -Nikkei
Dow Jones News Service ~ September 11, 2000 ~ 7:17 pm EST
--From DJ. Aus, I didn't see this here yet.-- Cooters
TOKYO (Nikkei)--SanDisk KK, the Japanese arm of U.S. parent SanDisk Corp. ( SNDK), will begin marketing SmartMedia memory cards in Japan from the end of September, the Nihon Keizai Shimbun reported in its Tuesday morning edition.
To date, the Yokohama firm has largely been selling its CompactFlash memory cards, a SanDisk-developed product. The CompactFlash card has been in competition with the SmartMedia product, which is being promoted by Toshiba Corp. (J.TOS or 6502).
Consequently, SanDisk has decided to offer a wider range of products in order to capture a broader market share. Products that use the storage medium, such as digital cameras and personal computers, are growing more popular, the Nikkei said.
SanDisk will offer SmartMedia cards in three different capacities in Japan: 16MB, 32MB and 64MB cards.
Toshiba will initially handle manufacturing, and SanDisk will within the year procure the cards from FlashVision LLC, a joint manufacturing venture founded in the U.S. state of Virginia by SanDisk and Toshiba.
A 64MB card is expected to sell for about Y20,000.
A number of memory card products are on the market including the MemoryStick of Sony Corp. (SNE or 6758). In the Japanese market, the SmartMedia cards are dominant, and the CompactFlash cards are popular with U.S. consumers, the Nikkei added. -0- 11/09/00 23-17G
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