Global Network's CEO James Mason Talks to The Wall Street Transcript
NEW YORK--(BUSINESS WIRE)--Sept. 11, 2000--The Wall Street Transcript has published an in-depth interview with James Mason, CEO of Global Network (OTCBB:GNNU.OB - news), in which he talks at length about the company's future.
The entire 4,800-word interview is available free online at twst.com
Mason gives an overview of the company. ``It is an interactive media-buying system which enables national advertisers to buy multiple online newspaper Websites in one turnaround motion. We specialize in online newspaper Websites because we feel it's really an overlooked, powerful medium within the Internet marketing sector.''
Mason explains, ``We're doing business with the majors right now, Omnicom, Interpublic and Oglivy & Mather, et al. -- the most difficult buy they have to make for a national client is a multiple-market newspaper buy because somebody must get on the telephone and call every market, get all the production specs, get all the rates, get all the positioning information and the like. That's for the print version; the same applies for the online version. If, for example, a major airline wanted to hit 25 markets (we carry several major agencies now), their agency, would have to make the phone calls to 25 different locations, get all the spec information and probably contact eight different people at each newspaper. We do that with the turn of a key.''
Looking forward, Mason states, ``What you're going to see is creative things done through the so-called banner ad that have never been done before. I think people are quick to criticize banner advertising as just a wasted piece of media effort. We're seeing creative coming out right now -- it's called dynamic banners.''
This issue is part of the TWST CONSUMER SECTOR
This special section is also included in the TWST CONSUMER sector of TWST Online. To obtain a copy of this issue, see twst.com or call (212) 952-7433.
The Wall Street Transcript is a premier weekly investment publication serving serious long-term investors for over 37 years.
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Contact:
The Wall Street Transcript
Barbara Diliberti, 212/952-7455
twst.com
or
Global Network
James Mason, 212/605-0431
dgonn.com |
