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Technology Stocks : Softbank Group Corp

SFTBY 63.73

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Nov 13 3:59 PM EST

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To: Yamakita who wrote (5517)	9/12/2000 5:21:04 AM
From: Edwin S. Fujinaka	Read Replies (1) of 6020

Tuesday, September 12, 2000 New Issue: Cyber Communications To Debut On Sept 21 TOKYO (Nikkei)--Major Internet advertising firm cyber communications inc., which has a 30% share of the domestic market, will debut on the Nasdaq Japan Market on Sept. 21. Soon after the company was launched in 1996 by advertising leader Dentsu Inc. and Softbank Media & Marketing Corp., the firm was able to monopolize ad space on a major search engine operated by Yahoo Japan Corp. (4689), a joint venture with the Softbank Corp. (9984) group. Cyber communications grew in line with the search engine, which still makes up 50% of sales, and has since won ad space on various Web sites run by newspapers as well as portals. The company devises a sales strategy jointly with the ad carrier and approaches firms through sales agents. It gains about a 15% commission for the ads, depending on the frequency of their appearance. Cyber communications has posted a net profit every year since its founding. Sales are expected to soar 140% on the year to about 12 billion yen this fiscal year ending March 2001. Pretax profit is expected to grow just 20% to some 300 million yen due to costs for the initial public offering. Proceeds from the IPO will be used for marketing as well as developing technology for broadband communications. Company President Toshio Arai says the company will invest to retain its top spot. Initial public offering: 7,000 shares Offering period: Sept. 12-Sept. 18 Issue date: Sept. 20 Offering price: 350,000 yen Lead manager: Nomura Securities Co. (The Nikkei Financial Daily Tuesday edition)

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