NEWS TODAY: Torso Tiger Weekly Sales Volume Tops the $1,000,000.00 Mark for the Second Week in a Row
BOSTON--(BUSINESS WIRE)--SEPT 12, 2000--Infotopia Inc. (OTCBB:IFTP) announced today that preliminary sales figures for the week ending Sunday 9/10 topped the $1,000,000.00 mark. This marks the second week in a row that Torso Tiger has roared its way past a million dollars in sales. Infotopia's Chief Executive Officer, Daniel Hoyng, said, "The slowdown in sales that everyone in the exercise industry experiences in summer appears to be behind us. The elections and the Olympics may cause a few weeks sales to be fall under a million. However, the next six months are traditionally the strongest for the fitness category and with Torso Tiger's management team preparing an outstanding sales strategy for the coming months, this cat is hungry for more revenue and sales should continue to exceed expectations."
Ernest Zavoral, Infotopia's President, commented, "We are very excited about the performance of this product. It was very important for us to work with such a successful product in order to associate our name with it. The Torso Tiger is a runaway winner. We have been able to demonstrate our ability to make deals that work and it is attracting other products that we hope will be even half as successful as this one. In the coming weeks we will be announcing new products that are in early stages of development, and we will be reporting the Torso Tiger revenues semi-monthly in order to make room for all of the exciting news."
The Company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. Infotopia is modeling its business after Direct Focus (NASDAQ:DFXI). Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits. The Company's website is located at: infotopia.com
This news release includes "forward-looking statements" that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, including without limitation the Company's ability to produce and market products and/or services and other risks detailed from time to time in their Company's reports filed with the Securities Exchange Commission.
CONTACT: STRATEGIC COMMUNICATIONS
Matthew Westfield
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