Reliant Interactive Media Prepares Its Passport for India and the Far East; Exclusive Distribution Deal Made With Planet E Shop
TAMPA, Fla., Sept. 11 /PRNewswire/ -- Reliant Interactive Media Corporation is on its way to the Far East. The Company has recently entered into a partnership agreement with Planet E Shop to be its exclusive distributor for AS SEEN ON TV products in India and China.
According to Kevin Harrington, CEO of Reliant, Planet E Shop will commence its direct response product marketing efforts with Reliant in India in mid- October, 2000, with the launch of a 24-hour home-shopping channel. By April, 2001, Reliant will begin to roll out its AS SEEN ON TV campaigns in China through the Plant E Shop network.
"India has over one billion people with the largest middle class in the world and China has over one and a quarter billion people," said Harrington. "Having such a powerful global partner like Planet E Shop, with all its fulfillment and customer service operations in place, will put Reliant products in front of 40% of the world's population outside of the U.S. The growth potential is staggering and we are very excited about our alliance."
Planet E Shop is in partnership with India's Hinduja Group, which owns and operates some of India's major cable networks -- Incable and CVO. Incable is a full-service cable provider with a 24-hour shopping channel aired in the local languages. CVO is India's largest cable provider with programming that includes long form infomercials.
Harrington further explained Reliant's partnership with Plant E Shop includes the establishment of a production facility in Mumbai (Bombay) to produce AS SEEN ON TV short and long-form infomercials for the Indian market.
Reliant Interactive Media Corporation is a leading infomercial production and AS SEEN ON TV product distribution company. For more information, please contact Kevin Harrington at (813) 282 1717 or Bette Light at (323) 650-2201 |
