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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: BDR who wrote (31535)9/13/2000 1:08:59 AM
From: BDR  Read Replies (1) of 54805
 
Re: CDMA2000 1X

I apologize for the bloat of posting the entire article that follows but the original release is no longer shown on the presswire.net site.

SAMSUNG: Samsung Electronics demonstrates
third-generation wireless communications at the
Sydney 2000 Olympic Games

September 12, 2000


* Delivers enhanced voice, data and moving picture
transmission

* Transmits data at speeds of 144Kbps

* Accommodates double the traffic of existing CDMA
networks

* Showcases for the first time in the Southern
Hemisphere

Sydney -- Samsung Electronics, Worldwide Olympic
Partner representing

the Wireless Communications Equipment category at the
Sydney 2000 Olympic Games, will demonstrate
third-generation (3G) Code Division Multiple Access1x
technology, also known as cdma2000 1x, from
September 15 to October 1, 2000. The technology, which
will deliver a host of new functions to wireless handsets
including video conferencing, video-on-demand, music
videos and mobile Internet services will be showcased
for the first time in the Southern Hemisphere at the
Olympic Rendezvous @ Samsung pavilion, located
minutes from Stadium Australia in Sydney Olympic Park.

Samsung will display:

* how wireless video conferencing can take place using
cdma2000 mobile phones' small colour LCD panels

* audio-on-demand by downloading MP3 music files
directly from the Internet onto the mobile phone

* video clips and movies from mobile handsets through
the video-on-demand service

Samsung's cdma2000 1x system delivers high-speed
data to persons on the move.

It is capable of wireless data transmission at speeds of
up to 144kbps and can simultaneously provide audio,
video and text data services, making it the most
comprehensive wireless multimedia solution developed
so far.

The high data transfer speeds allow users to view
movies directly on their mobile phones by simply
pressing the video function key and browsing through
the list of movies available, similar to a movie rental
store.

Existing mobile networks running at speeds of 14.4Kbps
are unable to transmit large files such as movies and
videos.

In addition to transmitting data at faster speeds,
cdma2000 1x sends and receives data in packets.

Therefore, when no data is being transmitted, the
wireless channel can be allocated to other users,
enhancing the efficiency of these channels. In contrast,
other systems adopt a circuit approach for data services.
This means that the wireless channel is occupied even
when no data is being transmitted.

Currently compatible with existing CDMA systems that
run at lower speeds of 9.6Kbps (IS-95A) and 64Kbps
(IS-95B), cdma2000 1x has twice the wireless channel
capacity, enabling it to accommodate at least double the
traffic.

"A wireless communications revolution is unfolding which
is characterised by demand for sophisticated voice and
multi-media capabilities," commented Mr. Il- Hyung
Chang, Vice President and Head of Olympic Projects for
Samsung Electronics. "A medium that enables fast
transmission of large-volume data per subscriber is
therefore critical, to support both existing and future
demands. Samsung has dedicated itself to the
development of CDMA technology as the most efficient
and cost-effective means of developing mobile networks
that deliver the most benefits to customers."

About Samsung Electronics

Samsung Electronics Co., Ltd., with 1999 sales revenue
of US$22.8 billion, is a world leader in the electronics
industry. The Korea-based firm has operations in about
50 countries with 54,000 employees worldwide. The
company consists of three main business units: Digital
Media System, Semiconductors, and Information &
Communications Businesses.

For more information, please visit the Samsung website,
www.samsungelectronics.com

((M2 Communications Ltd disclaims all liability for
information provided within M2 PressWIRE. Data supplied
by named party/parties. Further information on M2
PressWIRE can be obtained at presswire.net
on the world wide web. Inquiries to info@m2.com)).
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