PrimeResponse and DataMentors Partner To Deliver World-Class eCRM Solutions; Complementary Technologies Improve Effectiveness; ROI of One-to-One Marketing Initiatives
CAMBRIDGE, Mass.--(BUSINESS WIRE)--September 13, 2000--Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced its partnership with DataMentors, Inc., a leading provider of database marketing products, services and custom programming. Leveraging both companies' complementary eCRM technologies, the alliance of these best-in-class organizations provides global marketers with integrated relationship marketing and data cleansing solutions, enabling customers to maximize the effectiveness of their one-to-one marketing programs by ensuring the integrity of their customer data.
Recognized by industry pundits as one of the most visionary vendors in the eCRM space, PrimeResponse's Prime@Vantage(TM) product suite is the first eCRM application to integrate all marketing channels including traditional (direct mail, call center, etc.), online (Web and e-mail), and wireless (PDAs, cell phones, etc.), creating 1:1 initiatives that optimize product offerings for each customer and prospect. PrimeResponse's technology leverages actual customer data to create highly targeted marketing initiatives that meet the individual needs of each customer.
DataMentors' solution, DMDataFuse(TM), delivers state-of-the-art database power through an ability to cleanse, standardize and match customer data. Its software solution dramatically increases data accuracy and validity by "scrubbing" incorrect data from data fields, and ensuring that customer data, as well as the fields provided, are the most appropriate for maximizing customer relationships.
The net result of this partnership is an end-to-end solution that ensures database integrity and maximizes customer relationships while increasing the return on investment for each marketing initiative.
"An organization's ability to maintain accurate customer and prospect information is essential to building strong, long-lasting relationships," commented Bob Orf, president of DataMentors. "Within the eCRM industry, the ability to improve the quality of customer information--by even the smallest percentage, can have a significant impact on the effectiveness of relationship marketing initiatives, the success of cross-selling opportunities, and ultimately, the bottom line."
"PrimeResponse is continually striving to help global organizations forge solid customer relationships through targeted, integrated relationship marketing," said Paul Lavallee, president of the Americas for PrimeResponse. "Our partnership with DataMentors brings us closer to that goal by enabling enterprises to leverage a best-of-breed data cleansing tool in combination with our leading eCRM application, effectively assisting organizations in maximizing the ROI of their marketing initiatives."
About DataMentors, Inc.
DataMentors, Inc., headquartered in Tampa, FL, was founded by industry veterans with proven success designing and developing database marketing products. The company offers on-site installation products and service bureau processing as an application service provider (ASP). DataMentors offers a full marketing solution through its established partnerships with vendors providing campaign management, customer relationship management (CRM), extraction transfer load (ETL), and query tools. For more information, call 813-960-7800 or explore the possibilities at www.datamentors.com.
About Prime Response, Inc.
Prime Response, Inc. (NASDAQ, EASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage(TM) product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage(TM) relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel--to increase response rates and ensure the best-possible customer experience. PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54.
"Safe Harbor" Statement
(http://www.primeresponse.com/news/releases/safeharbor.html)
Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
(c)2000 Prime Response, Inc., except as otherwise acknowledged.
CONTACT:
PrimeResponse
Darren Horwitz
1 617 234-6208
dhorwitz@primeresponse.com
or
DataMentors
Christine Montesanti
1 813 960-7800
cmontesanti@datamentors.com
or
Sterling Hager, Inc.
Kelly Cahill
1 617 926-6665, ext. 312
kelly@sterlinghager.com
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