TSIG.com Announces that Reliant Interactive Media Corp. Partners with Planet E Shop for India and China Markets
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Sept. 14, 2000-- TeleServices Internet Group Inc. (OTCBB:TIGI), known as TSIG.com, today announced that Reliant Interactive Media Corp. has recently entered into a partnership agreement with Planet E Shop to be its exclusive distributor for AS SEEN ON TV products in India and China. TSIG.com recently announced that it is acquiring the business of Reliant.
"This is a great opportunity for Reliant to extend its presence globally. India has over one billion people with the largest middle class in the world and China has over one and a quarter billion people," said Kevin Harrington, CEO of Reliant. "Having such a powerful global partner as Planet E Shop, with all its fulfillment and customer service operations in place, will put Reliant products in front of 40% of the world's population outside of the U.S. The growth potential is staggering and we are very excited about our alliance."
Planet E Shop will commence its direct response product marketing efforts with Reliant in India in mid-October, 2000, with the launch of a 24-hour home-shopping channel. By April, 2001, Reliant will begin to roll out its AS SEEN ON TV campaigns in China through the Plant E Shop network.
Planet E Shop is in partnership with India's Hinduja Group, which owns and operates some of India's major cable networks -- Incable and CVO. Incable is a full-service cable provider with a 24-hour shopping channel aired in the local languages. CVO is India's largest cable provider with programming that includes long-form infomercials.
Harrington further explained Reliant's partnership with Plant E Shop includes the establishment of a production facility in Mumbai (Bombay) to produce AS SEEN ON TV short and long-form infomercials for the Indian market.
About Reliant Interactive Media Corp.
Reliant Interactive Media Corp., based in Tampa, Florida, is a leading infomercial production and AS SEEN ON TV product distribution company. Reliant combines the marketing power of television and the personal computer to sell cutting-edge products to consumers. Reliant produces long-form commercial programming to drive customers to purchase products through the telephone or over the Web. Reliant's business model is to develop customers for their Web properties at no direct acquisition costs, because the production and the media costs are being covered independently of Web site sales.
About TSIG.com
Headquartered in St. Petersburg, Florida, TeleServices Internet Group Inc., known as TSIG.com, has recently acquired GeneralSearch.Com, an Internet search engine and portal, and has entered into agreements to acquire The Affinity Group, an affinity marketing and sales company, and Reliant Interactive Media, a direct marketing company that drives retail sales via television and the Internet. TSIG.com forms myCard partnership agreements with national corporations and non-profit organizations, and then works with those partners to design revenue-generating programs that attract consumers to their Web sites. The first myCard program was myMusicCard, which enables consumers to purchase CDs and cassettes at the lowest available prices. Similarly TSIG.com's myPhotoCard programs provide low-cost film processing and Kodak Film, and the myPhoneCard programs provide low-cost prepaid long-distance calling card services.
These customized marketing programs are intended to provide recurring revenues to TSIG.com and its partners, and help develop strong brand loyalty and awareness within target communities. TSIG.com further enhances its myCard programs by providing customer service and support with its Web-based call center and related services. With non-profits, TSIG.com is engaged in "cause-related marketing" and has a "volunteer sales force" of millions generating sales and driving traffic to Internet sites for the lowest customer acquisition cost in the business. TSIG.com is the national marketing partner of UCP, the nation's largest non-profit health care organization and leader in the disability field, which each year serves over 1 million people with disabilities in the United States. TSIG.com's corporate web site is at www.tsig.com and the myMusicCard web site is at www.mymusiccard.com.
CONTACT: TeleServices Internet Group Inc., St. Petersburg
Paul Henry, 727/897-4000
phenry@tsig.com |
