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Technology Stocks : WDC/Sandisk Corporation
WDC 163.00-0.4%Nov 7 3:59 PM EST

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To: EJhonsa who wrote (14844)9/18/2000 11:46:47 AM
From: The Prophet  Read Replies (1) of 60323
 
Harari has said that SNDK enjoys 30% market share on flash cards. He has also said that approx 10% of sales last quarter were royalties and that he anticipates this ratio to continue, and that all flash card makers must necessarily use SNDK patents.

So, applying the math:

x = total market for flash cards
y = SNDK royalty rate on flash cards

.3x = SNDK market share (sales)
.7x = Non-SNDK share (sales)
.03x = SNDK royalties (.3x * 10%)

.7x * y = .03x

y = approx 4.2%

This is obviously highly inexact, but is suggests a royalty rate of approx 4%.

By the way, your analogy to QCOM's handset division is not quite applicable yet as SNDK enjoys a lead in proprietary technology called multilevel cell technology which allows them to build flash at 30% margins.
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