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Non-Tech : Innovators
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To: KevRupert who started this subject9/18/2000 5:01:05 PM
From: KevRupert   of 1
 
Characteristics:

1) Relative advantage: is the degree to which an innovation is perceived as better than the idea it supersedes.

2) Compatability: is the degree to which an innovation is perceived as being consistent with the existing values, past experiences, and needs of potential adopters.

3) Complexity: is the degree to which an innovation is perceived as difficult to understand and use.

4) Trialability: is the degree to which an innovation may be experimented with on a limited basis.

5) Observability: is the degree to which the results of an innovation are visible to others.
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