Visualize Named as move.com's Premier Fine Art Partner
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Integrated Marketing Agreement Allows move.com to Expand Home-Related Resources for Customers While Extending Visualize's Market Reach
SAN FRANCISCO, July 27 /PRNewswire/ -- Recognizing that a new house with bare walls is not yet a home, Move.com Group and Visualize Inc., the premier source of accessible and affordable fine art, today announced a comprehensive long term marketing agreement to give move.com users access to Visualize's exclusive limited edition fine art. Move.com Group, the Cendant Corporation (NYSE: CD - news) subsidiary that operates the move.com relocation, real estate and home-related services portal, will also provide Visualize with exposure to the more than 200,000 brokers and agents affiliated with Cendant real estate brands who work with millions of consumers each year.
Online, move.com and Visualize will collaborate on a co-branded art section on move.com's Web site, featuring expert content and an online shopping area. The content will be comprised of general information about living with art as well as specific tips on topics like moving art and hanging art from both Visualize and their online magazine, ``Off The Wall.'' Move.com will utilize the Visualize ``Art Matcher'' technology, which is designed to help customers find the art they love. In addition to linking to the Visualize web site through a multitude of banner and email impressions Visualize.com will be integrated into the move.com ``Move Calendar,'' a feature designed to keep move.com customers on schedule throughout their moves.
``From planning to moving to living, the goal at move.com is to make customers feel as comfortable as possible through the duration of the often-stressful relocation process including after they move into their new home,'' said move.com Group CEO Sarah Nolan. ``This relationship with Visualize is designed to alleviate some of the post-moving burdens by providing quick and easy access to the details that turn a house into a home.''
Offline, under the agreement, Visualize will also provide special offers to new home buyers through Coldwell Banker®, ERA® and Century 21® brokers and agents. Brokers and agents affiliated with a Cendant real estate brand participated in more than 1.9 million home sales in 1999.
``Moving can entail many lifestyle changes including re-decorating,'' said Abby Adlerman, president and CEO of Visualize. ``Through this alliance with move.com and Cendant, Visualize will be able to reach thousands of new home buyers and renters in need of art and will provide an elegant time-saving solution to fill their walls with limited edition art that they will love for years to come.''
About move.com
Move.com is Cendant's relocation, real estate and home-related services portal. It integrates and enhances the offline and online efforts of Cendant's Century 21®, Coldwell Banker® and ERA® residential real estate brands; its Web sites including Rent Net, HouseNet, Senior Housing Net, CorporateHousing.Net, and SelfStorage.Net; and its other real estate business units including Cendant Mobility, Cendant Mortgage, National Home Connections, and Welcome Wagon. Move.com draws upon the capabilities and existing infrastructure of Cendant's lines of business and other selected partners to assist customers with virtually everything they need before, during and after their move. Built upon the success of Rent Net's online apartment guide business model, move.com has distribution agreements with Internet market leaders, including Alta Vista, About.com, Yahoo, AOL, Excite, and Ask Jeeves. Move.com is headquartered in San Francisco, Calif.
About Visualize:
Headquartered in San Francisco, California, Visualize Inc. is the premier source of accessible and affordable fine art. Visualize addresses a longstanding need for museum-quality art at accessible prices, thus filling the gap between mass-produced posters and expensive gallery pieces. All of Visualize's works are hand-signed and numbered by the artists and are available exclusively through its Web site (www.visualize.com) and catalog. Committed to a superior customer experience and demystifying the art buying process, Visualize offers personal customer service through experienced Art Guides and provides rich contextual information on a broad range of topics in its online magazine, Off the Wall.
SOURCE: Move.com Group |
