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Technology Stocks : General Magic

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To: dgurgel who wrote (9092)9/19/2000 8:26:18 AM
From: Seconds Out  Read Replies (1) of 10081
 
General Magic Announces magicTalk Voice Ecosystem: Empowering Customers With
Freedom of Choice

Comprehensive Community of Leading Technology Partners Allows General Magic to Create
Customized End-To-End Voice Solutions From Best-Of-Breed Providers

SUNNYVALE, Calif. (BUSINESS WIRE) - General Magic, Inc.
(NASDAQ:GMGC), a leading voice application service provider, today
unveiled at SpeechWorks Conversations User Group Conference and
Internet Telecom Expo, its magicTalk(TM) Voice Ecosystem, a community
of strategic business partners that expands magicTalk's voice platform and
hosting capabilities and enables General Magic to rapidly design, deliver,
and host best-of-breed customized voice solutions for customers in the enterprise, telecommunications and
Internet markets. A network of top-tier industry players, the magicTalk Voice Ecosystem is comprised of the
leading companies in telephony and speech technology including Dialogic, Fonix, IBM, Nuance and
SpeechWorks.

"The magicTalk Voice Ecosystem is the natural evolution of the open architecture of our voice platform," said
Danny Lange, chief technology officer at General Magic. "Whether a customer is looking for the most robust
solution, the most cost efficient, or easiest to scale, General Magic offers its customers access to the most
current and innovative technologies available. Our initial relationships have focused on the key players in
telephony and speech technology, but we fully expect to expand the Voice Ecosystem to include companies who
offer content services, business applications and network infrastructure."

"General Magic has been a relentless innovator in speech for years, blending personalization and user interface
design far beyond the generic, vendor-based shells that newer players have adopted," said Mark Plakias, vice
president of voice and wireless at the Kelsey Group. "The Ecosystem approach addresses the two most
important issues for companies with high-volume potential -- transparency to the recognizer in use, and
scalablity."

One General magic customer that will benefit from the magicTalk Voice Ecosystem is General Motors' OnStar.
The OnStar Virtual Advisor, hosted by General Magic, was built on the magicTalk voice platform, by
integrating Nuance's speech recognition, Fonix text-to-speech, Intel/Dialogic telephony and various content
sources. The magicTalk Voice Ecosystem will provide General Motors increased speed-to-market and
best-in-class technology for the company's hands-free, in-car environment.

Seconds Out.
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