Metromedia International Group's Snapper to Sell Products Through Wal-Mart Stores
NEW YORK--(BUSINESS WIRE)--Sept. 19, 2000--Metromedia International Group, Inc. (AMEX:MMG) subsidiary Snapper, Inc. has reached an agreement with Wal-Mart Stores, Inc. (NYSE: WMT) to sell several models of Snapper walk-behind mowers, lawn tractors and rear engine riding mowers through most Wal-Mart stores and Wal-Mart Supercenter locations in the U.S. Snapper, a fifty-year old company with a history of innovation, manufactures SNAPPER(R) brand premium-priced power lawnmowers, lawn tractors, garden tillers, snow throwers and related parts and accessories.
The Wal-Mart agreement marks a major change in Snapper's distribution focus. Snapper traditionally markets its products through more than 4,000 independent outdoor power equipment dealers throughout the United States. The strengthening popularity of home center stores and mass merchants has led Snapper to seek additional opportunities to reach consumers. At the same time, Wal-Mart, the world's largest retailer, was looking for a high-end lawn mower brand name to bring to its seasonal Garden Centers.
Snapper will begin shipping product to Wal-Mart by early December. Snapper's network of dealers will continue to sell Snapper residential equipment, commercial equipment, snow throwers, tillers and its new utility vehicle as well as handle all service for Snapper equipment.
Celebrating 50 years of quality with the 2001 product line, Snapper manufactures walk-behind mowers, rear engine riding mowers, lawn tractors, snow throwing equipment, a dual motion tiller and utility vehicle for both residential and commercial customers in McDonough, Georgia. |
