NEWS: 9/19, 10:02 am Infotopia Announces First Retail Sale for Torso Tiger II; Initial Order for 24,000 Units
BOSTON--(BUSINESS WIRE)--Sept. 19, 2000--Infotopia Inc. (OTCBB:IFTP - news) announced today that the Company has received its first order for their brand new Torso Tiger II. The Torso Tiger II is a scaled-down version of the best-selling Torso Tiger that will be available only through retail channels. The Torso Tiger II is expected to draw the bargain hunter who is looking for an effective way to trim their Abs and Torso.
Mark Levine, Manager of the Torso Tiger campaign for Infotopia, Inc., ``We see the Tiger II as having a very long lifespan in retail. The price point of Tiger II should keep the product on retail shelves for years to come. Our primary objective is to develop the Tiger Brand and make it a trusted name in the fitness category.''
Ernest Zavoral, President of Infotopia, said ``With the Torso Tiger and Torso Tiger II our objective is to offer the consumer a choice, but keep the choices within the Infotopia family. This order of 24,000 units is a great kick-off into retail for us. We knew that the Torso Tiger management team could get retail orders this quarter but we are pleasantly surprised that they have sold such a large quantity this quickly. The Torso Tiger continues to beat all of our expectations. Now with a low-cost version hitting retail stores we expect to have a solid brand from which to launch future products. The Tiger brand is sure to be strong.''
ABOUT INFOTOPIA
The Company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. Infotopia is modeling its business after Direct Focus (NASDAQ:DFXI - news). Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits. The company's website is located at infotopia.com
This news release includes ``forward-looking statements'' that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, including without limitation the Company's ability to produce and market products and/or services and other risks detailed from time to time in their Company's reports filed with the Securities Exchange Commission.
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Contact:
STRATEGIC COMMUNICATIONS
Matthew Westfield
775-327-6215 |
