My worlds are colliding...
Tuesday September 19, 7:04 am Eastern Time
Press Release
Lifestream Technologies Appoints Douglas K. Robinson as COO of The Data Concern, the Company's Smart Card Initiative
POST FALLS, Idaho--(BUSINESS WIRE)--Sept. 19, 2000--Lifestream Technologies(TM), Inc. (OTCBB:LFST - news), developer of the first ``at-home'' cholesterol monitor with embedded Smart Card reader, today announced the appointment of Douglas K. Robinson to head up operations for The Data Concern(TM), the company's Privalink(TM)/Smart Card initiative. Robinson has nearly 20 years of commercial, industrial, and retail channel experience in the global marketplace, most recently at Source Information Management Co./Myco, Inc.
``Lifestream's Privalink/Smart Card initiative will benefit from Robinson's unique blend of corporate and early stage company experience, as well as from his broad-based senior management skills,'' said Edward R. Siemens, Lifestream's Chief Operating Officer for Devices.
Robinson will be responsible for overseeing product development and execution of the business plan for The Data Concern project.
``We are well positioned to take the next step with the Privalink/Smart Card initiative. I look forward to moving The Data Concern project through development and implementing its market entry,'' said Robinson. Robinson added that he believes the opportunities posed within Lifestream's business plan are significant.
``The addition of Doug Robinson strengthens Lifestream's operational team. Combined with our development team, we have an extraordinary management team with the necessary talent to execute the company's business plan,'' said Lifestream's Chief Executive Officer Christopher Maus.
Robinson first joined Myco, Inc., in 1996. Source Information Management acquired Myco in 1999. He served as Vice President of Sales and Marketing, where he developed and executed a strategy to double the point-of-purchase segment sales.
From 1991 to 1996, Robinson held several positions at Newell (Newell/Rubbermaid). Most recently, he was Vice President of Marketing in its International Division where he was responsible for merchandising, product management, product development, and marketing communication strategies. Prior to Newell, he served in a variety of marketing positions for a manufacturer and marketer of building products. Robinson has a Bachelor of Science degree in construction management from Washington State University.
Lifestream Technologies, founded in 1994, is a healthcare company that uniquely links secured Internet information services to its medical diagnostic products through encrypted Smart Cards to aid in the prevention, monitoring and control of disease. Lifestream's at-home cholesterol testing monitor was FDA-cleared in July 2000. The hand-held device offers consumers a fast, inexpensive and accurate way to test themselves at home between regular doctor visits, and share the results with doctors and pharmacists over the Internet. Lifestream is the first company to combine MS (Nasdaq:MSFT - news) Smart Card technology with a home appliance of this kind. The Company is positioning to make the revolutionary home-based testing system available to the general public in the third quarter of this year. Lifestream's cholesterol monitor for professionals was FDA-cleared in 1998 and is available for use by pharmacies and doctors.
For more information, visit www.lifestreamtech.com.
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