Net2Phone, Cisco Create VoIP Marketing
Joint Venture
Newsbytes - September 19, 2000 08:32
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NEWARK, NEW JERSEY, U.S.A., 2000 SEP 19 (NB) -- By Steve Gold,
newsbytes. Net2Phone [NASDAQ:NTOP] has linked up with Cisco Systems
[NASDAQ:CSCO] to form a joint venture firm to develop and market
network management software for Voice over IP (VoIP) and other
packet-based multimedia networks.
The creation of the new firm - Adir Technologies - marks an interesting move
for Net2Phone, which has carved out a sizable niche for itself in the Internet
telephony carrier stakes.
Net2Phone's problem, however, has been its reduced ability to break into the
potentially lucrative business marketplace for VoIP services, mainly because of
the relatively low profit margins limiting its reseller options.
Adir Technologies solves this problem, since the new firm will offer
Net2Phone's VoIP management software and Internet telephony services to a
variety of telecommunications, Internet, and wireless carriers, adding Cisco
hardware where required.
Howie Balter, Net2Phone's CEO, said that one of hidden products for his firm
has been its management platform. "While most telecom and Voice over IP
equipment has been designed for heavy call processing, the software
intelligence behind it has been lacking," he said.
Balter went on to say that, thanks to the formation of Adir, Net2Phone plans to
enable service providers with the "brains behind the equipment," allowing them
to realize the full value of their networks.
Net2Phone's Web site is at net2phone.com .
Adir's Web site is at adirtech.com .
Reported by Newsbytes.com, newsbytes.com .
07:22 CST
(20000919/Press Contact: Sarah Hofstetter, Net2Phone,
973-412-2882/WIRES TELECOM, BUSINESS, ONLINE/) |
