| Self Help Zone, Inc. Announces Appointment of Bobbie Gee as the Company's Chief Development Strategist 
 
 IRVINE, Calif.--(BUSINESS WIRE)--Sept. 11, 2000--Self Help Zone, Inc. (Pink Sheets:SHZI) announced that Bobbie Gee has joined the company as acting Chief Development Strategist. Bobbie brings to SHZI experience and expertise that she has used to create image standards for some of the world's top companies and organizations. Gee's clientele includes The Disney Corporation (NYSE:DIS), American Airlines, First Interstate Bank, Ricoh Corporation, Southern California Edison, United States Golf Association, California State University, National Association of Realtors, and the American Dental Association. As Chief Development Strategist for Self Help Zone, Inc. Bobbie will help to guide the direction of the company's corporate culture. Bobbie will also represent the SHZI in public formats, (such as national talk shows) and initiating coordination of employee relations programs.
 
 About Bobbie Gee
 
 In 1995 Bobbie was voted among the top 12 motivational speakers in the world in a survey of bureaus and agents. She is one of only 22 women in the world to hold the CPAE Hall of Fame award. While working with Disney, Bobbie developed Disney's employee relations programs. In 1988 she developed an image program for the City of Calgary in preparation for their hosting of the 1988 Winter Olympic Games. Bobbie has appeared on national talk shows, and produced and hosted two television programs of her own. As a best-selling author, her book Creating a Million Dollar Image for Your Business has been referred to as one of the best management reference books in print today.
 
 "I have seen this woman work in all kinds of difficult situations and she handled them like a true professional."
 
 --Art Linkletter
 
 "Bobbie says what people really need to hear, and she says it in a most effective way."
 
 --Zig Ziglar
 
 About Self Help Zone
 
 In 1999 the Web site, www.selfhelpzone.com, was created to become the world's first self-help Internet super store creating the ultimate destination for people looking to build success in their lives. The site will offer a comprehensive collection of self-help merchandise at lower costs and greater convenience than available elsewhere. Through the latest in Internet technology, Self Help content will be available to consumers twenty-four hours a day, seven days a week and can be listened to immediately with the click of a button.
 
 The www.selfhelpzone.com launch date is September 25th.
 
 This release may include forward-looking statements. Such statements involve risks and uncertainties, which could cause actual results to differ from those set forth herein.
 
 CONTACT:
 
 Self Help Zone, Inc.
 
 Gus Sanders, 949/727-2479 (Investor Relations)
 
 Gus@selfhelpzone.com
 
 KEYWORD: CALIFORNIA
 
 BW2973  SEP 11,2000
 
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