Self Help Zone, Inc. Appoints Carlos Conejo as Director of International Implementation to Lead the Company's Expansion Into the Spanish Speaking Market
IRVINE, Calif.--(BUSINESS WIRE)--Sept. 20, 2000--Self Help Zone, Inc. (Pink Sheets:SHZI) announced today that multicultural expert and author Carlos Conejo has joined the Company as Director of International Implementation "Spanish Division."
SHZI's Spanish division is being built around the Spanish version of www.selfhelpzone.com, which will be named zonadeautoayuda.com. With U.S. and Latin American Hispanic markets in the Western Hemisphere representing a potential of almost 600 million people, this is the first and most logical step in SHZI's international growth plan.
In 1999 the Web site, www.selfhelpzone.com, was created to become the world's first self-help Internet super store creating the ultimate destination for people looking to build success in their lives. The site will offer a comprehensive collection of self-help merchandise at lower costs and greater convenience than available elsewhere. Through the latest in Audio Streaming technology, Self Help Zone content will be available to consumers twenty-four hours a day, seven days a week and can be listened to immediately with the click of a button.
Michael Summerlin SHZI President stated: "How business is conducted in a global economy will lie with people who can effectively communicate across ethnic, cultural and language barriers. Carlos Conejo is an expert on the rapidly growing multicultural marketplace, and has used this expertise to teach Companies to overcome the biggest barriers to cross-cultural communication, understanding, and collaboration. His programs have taught thousands how to customize their messages to appeal to the different types of Hispanics in their organization. Carlos's addition to the Self Help Zone team will do a great deal in helping the Company create a true global presence."
Carlos Conejo, Director of International Implementation "Spanish Division" stated: "I am very excited to be involved in developing this extraordinary, and vibrant market place. As the Latino middle-class grows in the United States and in many Latin American countries, so has the demand for self-help products and services. U.S. Hispanics and the peoples of Latin America are HUNGRY for resources that lead to global and educational empowerment."
About Carlos Conejo:
Carlos Conejo has assisted organizations through evolutionary change by developing sound, value-driven business strategies for penetrating and growing multicultural markets. Additionally, he conducts major work in the area of economic development, lean manufacturing, and workforce development in English, and Spanish. Carlos has shown organizations how these transformational changes can be used as a competitive weapon in an ever-increasing global economy.
Conejo has been featured on the Lifetime Channel, KNBC and numerous other national television and radio shows. His bilingual audiocassette, 7 Secrets For Your Success, is in its second edition. His new book entitled Motivating Hispanic Employees: A Practical Guide to Understanding & Managing Latino Employees is a must have for managers and organizations with large Hispanic workforces or who want to learn how to tap into this burgeoning segment of America!
Carlos has built a diverse client roster with businesses of all sizes. Conejo's clientele includes: Arthur Andersen Consulting, Cox Target Media, Fairchild Aerospace, Dun & Bradstreet (NYSE:DNB), Greenlee-Textron, Hispanic Broadcasting Network, KWHY-TV (No. 1 independent Spanish-Language station in the Los Angeles), Lennox Industries, Prudential Insurance Company of America, State of California, United States Department of Labor Region IX, United States Federal Executive Board, United States Postal Service, WellPoint Health Systems. As Director of International Implementation "Spanish Division"for Self Help Zone, Inc. Carlos will guide the direction of the Company's Spanish web site www.zonadeautoayuda.com Carlos will also represent the SHZI in Spanish public formats, (such as national talk shows and Print Media). www.selfhelpzone.com will launch September 25th.
For more information contact Gus Sanders (Investor Relations) at 949/727-2479 or email: gus@selfhelpzone.com
This release may include forward-looking statements. Such statements involve risks and uncertainties, which could cause actual results to differ from those set forth herein.
CONTACT:
Self Help Zone, Inc.
Gus Sanders, 949/727-2479 (Investor Relations)
gus@selfhelpzone.com
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