Asimba Tones Up Online Offering With Help From Xpedior
Business Editors, Technology Writers
CHICAGO--(BUSINESS WIRE)--Sept. 20, 2000--Xpedior Incorporated,
(Nasdaq:XPDR) a leading provider of eBusiness solutions to Global 2000
companies and emerging digital businesses, has developed a robust
eCommerce solution for Asimba, the premiere online sports and fitness
lifestyle site. The solution will allow Asimba to grow their business and
capitalize on significant market opportunities.
"Our goal is to be the number one sports and fitness lifestyle site on the Web
and Xpedior's solution brings us one step closer to that goal," said Scott
Hublou, Founder and Chief Asimbian. "We wanted to leverage technology to
help us expand our subscriber base, as well as offer more services to tap into
growing market opportunities. Xpedior helped us do that by delivering an
eCommerce solution that offers our clients a new service."
In just eight weeks, the Xpedior team built the eCommerce components of
Asimba's online "Personal Nutrition Pro" service. Xpedior was able to garner
reusable eCommerce components from its Solution Center to reduce the time
to market. Using BroadVision 1:1 Enterprise 5.0, Xpedior integrated the
eCommerce components with Asimba's existing nutrition components to
provide clients with a customized diet and exercise program. Asimba and
Xpedior are working on other eCommerce projects that will enable Asimba to
sell additional products and services online.
"We are thrilled to be working with an Internet innovator and leader like
Asimba," said Xpedior Western Region Vice President Jackie Lefton. "Our
extensive experience developing eCommerce solutions allowed us to deliver a
leading edge solution to Asimba in a short timeframe. This is Asimba's first
real entry into online sales and now they can begin to capitalize on the sale of
online services and realize significant revenue."
Asimba was recently recognized by Forbes.com as "Best of the Web" in the
fitness category and PC-DATA's weekly report listed Asimba as one of the
Top 10 health and family web sites.
About Asimba
Asimba is the Internet's leading sports and fitness lifestyle site. With more
than 700,000 members, Asimba empowers active-minded people to reach
their personal goals in general fitness, participatory sports, recreational
outdoors, and personal nutrition. By integrating expert advice and community
support with personalized programs and buying guides, Asimba has become
the most comprehensive online resource for people living a sports and fitness
lifestyle. Asimba, voted a Forbes Favorite "Best of The Web", is a CMGI
@Ventures portfolio company with headquarters in Redwood City, Calif., and
can be found at asimba.com.
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