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Strategies & Market Trends : Piffer OT - And Other Assorted Nuts

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To: The Phoenix who wrote (53687)	9/24/2000 2:38:27 PM
From: Cheeky Kid	Read Replies (1) of 63513

You may have seen this already, but just in case I will post it: Giveaways Can Help Sell Albums, Movies latimes.com SNIP: > If you give something away for free on the Web, will people still buy it? Believe it or not, they will. < SNIP: > "We've definitely seen that free downloads do drive sales of albums," said Greg Hart,group product manager for Amazon.com's Music Store. "It's a great way to introduce people to new music." According to Hart, labels were at first skeptical but increasingly have recognized that downloads are an important part of their online marketing campaigns. Even pirated copies of songs online, such as MP3s, don't appear to be cutting into music sales; according to SoundScan Inc., overall album sales were nearly 6% higher in 1999 than the year before. "For labels that are really worried that people will download the songs and then not be encouraged to buy the CD, timing out [downloads] is a good solution," Hart said. "But we're not incredibly concerned by the fear that people download and don't buy. We've found that every time we've offered a download, it does significantly boost sales [of the disc]." <

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