SEDONA Partners With Clayton Strategies to Offer Strategic Customer Relationship Management Consulting
LIMERICK, Pa.--(BUSINESS WIRE)--Sept. 25, 2000--SEDONA® Corporation (NASDAQ: SDNA - news; www.SEDONAcorp.com) has announced a partnership with Clayton Strategies, Inc., Calgary, Alberta, Canada, by which customers of SEDONA's Intarsia(TM) Internet-based customer relationship management (CRM) application can get product and technology related sales training and strategic consulting from Clayton.
Clayton Strategies, a technology consulting firm that specializes in the use of CRM technology for generating new business and retaining clients, will provide its services to new Intarsia customers, to help them apply the technology to their businesses. Under the terms of the agreement, Clayton will also assist SEDONA with pre- and post-sales support to SEDONA's Canadian customers.
Intarsia, designed for small-to-mid-sized financial service companies, features several unique capabilities including: support for wireless devices such as laptops and handheld PCs; a portal front-end that allows individual companies and users to personalize their own system interface; and the ability to use the software as an application service which significantly reduces the cost and time required to implement a comprehensive CRM solution.
``Our objective is to provide financial institutions with a complete CRM solution that allows them to create and maintain personalized customer interactions to increase new customer acquisition as well as existing customer retention,'' said Marco Emrich, president and CEO, SEDONA. ``Moreover, Intarsia can help our customers understand and proactively manage their profitability. The team at Clayton Strategies will help fulfill a critical need for new CRM customers in quickly helping them to take full advantage of the power of Intarsia. We are pleased to have Clayton Strategies working with us to deliver some of the industry's best CRM expertise.''
``The current trend in banking is to try to make platform officers and customer service representatives into salespeople, but without the tools to sell financial services properly,'' said Ron Clayton, president, Clayton Strategies. ``Organizations understand the benefits of CRM, but after purchasing the technology they usually need help applying it to their own business. The combination of SEDONA and Clayton Strategies will ensure that financial institutions are able to make the most of their CRM investments and the opportunities it affords them to differentiate themselves in a very competitive market.'' |
