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Monday September 25, 8:33 am Eastern Time
Press Release
UbiquiTel Selects Lightbridge to Deliver Critical Retail Management Solution
Lightbridge's Retail Management System to Alleviate Network Launch Pressures, Manage Store Inventories and Cash Flow
BURLINGTON, Mass.--(BUSINESS WIRE)--Sept. 25, 2000-- Lightbridge, Inc. (Nasdaq: LTBG - news), a leading enabler of customer relationship management solutions for communications service providers, today announced that UbiquiTel Inc., a Sprint PCS Network Partner, has chosen Lightbridge's Retail Management System (RMS(TM)) for all inventory and cash management in its newly launched retail locations. RMS is being delivered to UbiquiTel via an application service provider (ASP) model, providing real-time reporting on inventory and cash levels available in each store and eliminating the need to hire operational staff.
Lightbridge's RMS point-of-sale tool is specifically designed to help telecommunications retailers quickly and easily increase sales staff productivity, accelerate and streamline customer acquisition and activation, and analyze retail channel performance. Carriers can either license RMS for in-house use or have Lightbridge manage the application through its ASP model.
The decision to implement RMS came after Lightbridge's Business Advisory Services consulting division performed an extensive audit of UbiquiTel's distribution launch plan for its newly acquired Sprint PCS territory of Spokane, WA, as well as its upcoming launch of the Reno, NV, territory. Business Advisory Services worked with UbiquiTel to design methods and procedures for each of its distribution channels in those regions.
``Lightbridge delivered an application that met the aggressive timeline of our launch as well as provided accurate views of our inventory and cash positions,'' said Dean Russell, chief operating officer, UbiquiTel Inc. ``RMS gives us a complete view of what products we are selling and how best to meet our customers' real needs.''
After evaluating several competitors, UbiquiTel was pleased with the knowledge and flexibility of the Lightbridge team. Additionally, RMS' back-office management function delivers real-time inventory totals for more accurate inventory forecasting and eliminates costly excess product on-site.
``Lightbridge's commitment to partnering with its clients starts by enhancing their customer acquisition and retention efforts at the point-of-sale,'' said Brian Connolly, senior vice president of sales and marketing at Lightbridge. ``This includes offering alternative solutions to keep clients abreast of changing distribution methods--such as the Web--while maintaining their control of traditional sales channels. Lightbridge's ASP option delivers these benefits without the client having to invest heavily in IT resources.''
About RMS
RMS is a point-of-sale and inventory control application that facilitates, manages and streamlines the sales process. It is comprised of both a front-office and back-office component. The front-office component provides carriers with credit screening, cash drawer management, service activation, and transaction and payment processing. The back- office component addresses the retail environment with inventory control, purchasing management and store management reporting. The back-office component also facilitates customer lifecycle management with contact information and purchasing/service history. Lightbridge uses an Oracle 8 database, which offers the flexibility and scalability to run RMS on additional operating platforms.
About Lightbridge
Lightbridge, Inc. (Nasdaq: LTBG - news) provides customer relationship management solutions that enable communications service providers to initiate and maintain relationships with their subscribers. Clients ranging from large established carriers to emerging service providers worldwide rely on Lightbridge's Telesto® network of integrated customer acquisition and risk management solutions to forge enduring customer relationships. Lightbridge's traditional and Web-based offerings are designed to facilitate rapid application approval, minimize fraud and expand the opportunity to retain high-value customers. Carriers also depend on Lightbridge as a valuable partner, leveraging its diverse range of business consulting services to enhance customer profitability and operational efficiencies. Lightbridge is headquartered in Burlington, Mass. For more information visit lightbridge.com or call 800-LIGHTBR.
About UbiquiTel
UbiquiTel is the exclusive provider of Sprint PCS digital wireless personal communication services to midsize and smaller markets in the Western and Midwestern United States covering a total population of approximately 7.7 million residents. When complete, the majority of UbiquiTel's network will cover portions of California, Nevada, Washington, Idaho, Montana, Utah, Indiana and Kentucky.
Telesto, Lightbridge and the Lightbridge logo are registered trademarks and RMS is a trademark of Lightbridge, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
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Contact:
Lightbridge, Inc. PAN Communications
Gil Isenstein Jennifer Meyer/Joel Richman
978/474-1900 781/359-4628
gisenstein@lightbridge.com lightbridge@pancomm.com |
