PrimeResponse Launches 'Marketing Mission Control'
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 25, 2000--
The First eCRM Portal To Provide Comprehensive
Analytics And Trailblazing eMarketing Capability For A "360-Degree
Customer View"
Marketing Mission Control(TM) Enters A New Territory Integrating
Traditional, Online and Wireless Marketing Channels
DMA Net.Marketing Fall
Conference in Boston, MA at Booth #242
Prime Response, Inc. (NASDAQ:PRME)(EASDAQ:PRME), a leader in business to consumer relationship marketing, today announced the availability of the eCRM industry's first Web-based enterprise portal designed to maximize Return on Marketing (ROM) investments. Leveraging the power of portal technology, Marketing Mission Control(TM) is an innovative eCRM tool that provides marketers--with just a click of the mouse--the ability to create, execute and refine one-to-one marketing campaigns, in real-time.
In a partnership agreement announced in August 2000, PrimeResponse licensed its comprehensive portal platform from Viador Inc.(TM) (NASDAQ:VIAD), the number one enterprise portal company, to develop and deliver a state-of-the-art marketing "command center" that provides a real-time view of campaigns across any marketing channel--traditional, online and/or wireless. Leveraging the Viador E-Portal Suite(TM), Marketing Mission Control(TM) empowers marketers with a global view of campaigns, including analytical results for each stage of execution, allowing marketers to amend programs "on the fly" and maximize return on each marketing initiative.
Built on the open architecture of the Prime@Vantage product suite, Marketing Mission Control(TM) serves as the integration platform for PrimeResponse's analytics offering. With Marketing Mission Control(TM), marketers can seamlessly integrate and leverage the industry's strongest analytics technology including:
-- Enterprise portal framework, campaign analytics, OLAP and reporting through a partnership with Viador Inc.;
-- Real-time marketing optimization through a partnership with MarketSwitch;
-- e-Customer intelligence from NetGenesis; and
-- Business intelligence, customer behavior modeling, reporting and predictive marketing through Business Objects and Quadstone.
Each individual application directly integrates with Prime@Vantage, creating one, easy-to-use marketing "command center" from which the marketer can create, target and refine all their marketing initiatives. For users that maintain different back-end technologies, the open framework of Marketing Mission Control(TM) makes it simple to easily integrate, deploy and benefit from the power of Marketing Mission Control(TM).
"PrimeResponse's Marketing Mission Control(TM) provides an simple view of the performance of marketing campaigns, allowing marketers to tweak their campaigns on the fly to maximize success with each individual," said Sharon Ward, director of enterprise business applications for Hermits Group. "By taking into account information obtained across multiple channels, Marketing Mission Control(TM) provides a framework for analysis that should help Prime Response customers achieve higher levels of effectiveness in their marketing efforts."
The launch of Marketing Mission Control(TM) builds on Prime Response's repertoire of preeminent technological advances in the eCRM space, including the first to integrate traditional and online marketing channels with Prime@Vantage.com(TM), and the first to integrate the wireless channel with Prime@Vantage Wireless(TM). Marketing Mission Control(TM) also maintains several industry-first features and benefits including:
-- "360-Degree" Customer View: This unparalleled view incorporates actual customer-specific transactional information culled from all marketing channels (traditional, online and wireless) across the entire eCRM suite of applications (sales, marketing and services). Marketing Mission Control(TM) provides a singular, integrated view of the customer enabling marketers to offer the right campaign, to the right customer, at the right time.
-- Real-time view of customers; marketing programs: Marketing Mission Control(TM) provides closed-loop feedback on marketing campaigns in real time. With more than 100 reports analyzing financial performance, and campaigns status and effectiveness, marketers can maximize investments by measuring and refining campaigns--anywhere, at any time--as campaigns are executed.
-- Web-based Portal: With a Web-based framework, marketers can amass customer information from internal enterprise-scale applications (sales, marketing, etc.) and augment that knowledge with external data from Internet sources (customer visits to a Web site, etc.).
"PrimeResponse's Marketing Mission Control(TM) is another big boost to PrimeResponse's fast growing analytics capabilities," said Patrick O'Halloran, a partner with Andersen Consulting's CRM line of business. "The Prime@Vantage(TM) suite for marketing automation has had much market success across traditional and electronic channels. Marketing Mission Control(TM) together with the recently launched Prime@Vantage Optimizer(TM) add up to a solid analytics solution for PrimeResponse customers."
"PrimeResponse prides itself on offering solutions that enable our customers to work more effectively," said Peter J. Boni, CEO of PrimeResponse. "By offering the capabilities of our Prime@Vantage product suite through the Marketing Mission Control(TM) portal, our customers gain the competitive advantage of a `plug and play' portal framework for e-business with the customer as the focal point of the solution. This is a powerful tool that can create a lasting and positive impact on the bottom line."
Marketing Mission Control(TM) is scheduled for general availability in Q42000. For a demonstration of the technology, please visit PrimeResponse at Booth #242 at DMA's Net.Marketing Fall Conference at the Hynes Convention Center in Boston, MA. For more information, please visit our Web site at www.marketingmissioncontrol.com or www.primeresponse.com.
About Prime Response, Inc.
Prime Response, Inc. (NASDAQ:PRME)(EASDAQ:PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage(TM) product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage(TM) relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel--to increase response rates and ensure the best-possible customer experience.
PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54.
"Safe Harbor" Statement (http://www.primeresponse.com/news/releases/safeharbor.html)
Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
(c)2000 Prime Response, Inc., except as otherwise acknowledged.
CONTACT:
PrimeResponse
Darren Horwitz
1 415 844-3104
dhorwitz@primeresponse.com
or
Sterling Hager, Inc.
Kelly Cahill
1 617 926-6665, ext. 312
kelly@sterlinghager.com
KEYWORD: MASSACHUSETTS
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