BVSN LONG UPDATE NEW YORK, Sep 27, 2000 (BUSINESS WIRE) --
ScreamingMedia becomes premier technology partner of worldwide
supplier of personalized e-business applications.
Invacare and the Online Asset Exchange sign on as customers.
ScreamingMedia (Nasdaq: SCRM), the leading global provider of content
infrastructure, syndication and services, has entered into a technology alliance
with BroadVision(R) (Nasdaq: BVSN), the leading worldwide supplier of
personalized e-business applications, it was announced today by Kevin Clark, CEO
of ScreamingMedia. The partnership will allow BroadVision customers, like
Invacare and the Online Asset Exchange, to target their users with personalized
content from ScreamingMedia.
Together ScreamingMedia and BroadVision have developed an "adapter" that
connects the two companies' technologies. The adapter enables all of the
1,100-plus websites currently using BroadVision software, as well as the
companies' joint clients, to receive ScreamingMedia's fresh, relevant content in
real-time. ScreamingMedia's filtered content is seamlessly integrated into
BroadVision's customers' websites and personalized to fit their end-user's
profile.
ScreamingMedia's technology aggregates content--news, features, photos, audio
and video--from over 2,800 publications and filters, delivers and seamlessly
integrates it into customers' websites instantaneously. ScreamingMedia's
technology is scalable and designed to integrate easily with all types of
operational platforms.
BroadVision One-To-One applications offer individualized, real-time targeting of
Web interactions and transactions through customized business rules, profiling,
clickstream analysis and tools for business users.
Kevin Clark, CEO of ScreamingMedia, said, "As a market leader in one-to-one
personalization on the Internet, BroadVision is an ideal partner for
ScreamingMedia. This partnership will provide customers with the ability to
individualize their sites and provide extremely targeted content in real-time."
"By partnering with ScreamingMedia we are offering our customers access to an
unparalleled amount of fresh, relevant and specifically filtered content
aggregated from over 2,800 publications. BroadVision and ScreamingMedia share
the same goal--making sites dynamic, personalized and `sticky.' ScreamingMedia's
audio, video and text content is a perfect complement to the services
BroadVision offers," said Cliff Aspey, vice president of solutions marketing for |
