PetroMoly's Infomercial to Begin Airing in Early October
September 28, 2000 06:32 AM Eastern Time
HOUSTON--(BUSINESS WIRE)--Sept. 28, 2000--
The PetroMoly Web Site has been revised and improved to reflect the infomercial's objective--Inform, Educate and Sell
Worldwide PetroMoly Inc. MOLY today announced that the primary production of its infomercial is now finished and is ready to air starting October 4, 2000. The initial exposure is planned to run for at least two weeks in no less than 18 different nationwide markets at varied times, after which its effectiveness will be analyzed. Once evaluated, it may be modified to maximize its effect on different markets. The Company's main objective for this venture is to increase sales while promoting product awareness as well as brand awareness.
PetroMoly's website has been recreated to mirror the messages and information given in the infomercial. Viewers will be advised to call the 800 number or log on to the Company's website at www.petromoly.com to order product.
To obtain a schedule of some of the planned airtime in your market, call the Company at 888/599-MOLY.
"Well, we finally finished the infomercial, and it looks great," says Lance J. Rosmarin, President of Worldwide PetroMoly. "The racing footage, as well as the Joe McPherson Car Museum as our settings really look sharp. The feedback from the focus groups is coming back as very positive, so we anticipate this exposure to be an excellent foundation on which to build our awareness campaign. The Altek Media Group and Empire have really gone to great lengths to produce this fine advertisement, but they did not stop there; our website has completely changed due to their efforts, and is much easier to utilize. I encourage everyone to take a look at it now, and watch it as we continuously improve its capacity to interact, inform, educate and sell," Rosmarin adds.
Worldwide PetroMoly, Inc. manufactures, markets and distributes high-performance lubricants for use in all types of motor vehicles, compressor engines and railroad locomotives. PetroMoly products incorporate a new proprietary process technology called molytech(TM). These products contain stable and suspended molybdenum disulfide (moly), a hard and extremely low-friction metal, which fills in the micro-porous, crater-like surfaces of pistons, rings and cylinder walls. This creates a more efficient engine environment and prevents metal-to-metal contact, thereby reducing friction, heat and wear. Moly is a slick and powerful antioxidant, known to have the world's lowest coefficient for friction. Worldwide PetroMoly has been a sponsor in the 1999 and 2000 Indy Racing League, with drivers including Robby Unser and Jacques Lazier.
This news release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Words such as "expects," "anticipates," "estimates" and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove correct. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statement made by us. These factors include the possibility that the long term market demand for lubricant additives and related products; the success need from the initial test run of the direct marketing selling strategy; competition. The Company has no obligation to update or revise these forward-looking statements to reflect the occurrence of future events or circumstances.
CONTACT: MOLY-Investor Relations Dept., Houston Phone: 713/892-5823 Fax: 713/892-5825 e-mail: ggertner@petromoly.com |
