Global Network Successfully Completes First Commercial Beta Test
-- Results of Beta Test Lend Further Credibility and Validation to Use of Standardized Real Time Verification Technologies
NEW YORK--(BUSINESS WIRE)--Sept. 28, 2000-- -- GNI Plans Several Other Commercial Betas to Prove Efficacy of Its Technology
Global Network Incorporated (OTCBB: GNNU - news) announced today the results of a joint beta test which measured the variance in the page view counts of an advertising campaign, using real-time verification technologies.
Both Global Network and the other beta test participant, a leading advertising technology company, used their own proprietary technologies to measure, in real-time, the number of individuals who saw a series of banner ads which were presented through a network of web properties. The page view count totals from each technology showed only a 2% variance, which is statistically insignificant.
This finding displays the accuracy of each company's technology and is of significance to advertisers and publishers who seek a standardized and accurate method of measuring web site traffic. Real-time verification technologies are new to the online advertising market. Given that these technologies can be proven accurate, they produce greater efficiencies in the online marketing industry and thus can drive more advertisers to realize higher rates of return on their investments.
``Being able to prove the accuracy of real-time verification systems is good news for our industry as a whole. Not only our clients, but all publishers and advertisers can have greater confidence in knowing that they are receiving fair value for ad space bought and sold. We have already received over fifteen requests from online publishers who would like to use our verification technology to audit their site traffic. This is the first of several commercial beta tests that we plan to implement both on our own and with our partners. Each test is intended to prove the efficacy of our technology in commercial applications,'' commented Mr. James Mason, President and CEO of Global Network.
About Global Network Inc.
Global Network is an Internet marketing company, similar to ADForce and Flycast (recently acquired by CMGI), with a business-to-business plan for servicing and supporting the Internet businesses of newspaper publishers. Global Network utilizes proprietary software solutions for implementing complex online advertising campaigns and for generating real-time verification of customer results. For more information, visit Global Network's website at www.dgonn.com or www.globalnetworksonline.com or by contacting Dilek Mir, Vision Corp. Consulting, at 310-479-6620 or gnnu@visioncc.net.
Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs, and estimates as to projected market size are ``forward-looking statements''. Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent or obligation to update these forward-looking statements.
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Contact:
Global Network Inc.
Mr. James Mason, 212/605-0431
jcmason@dgonn.com
or
Vision Corporate Consulting
Ms. Dilek Mir, 310/479-6620
gnnu@visioncc.net |
