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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 248.41+1.6%3:59 PM EST

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To: GST who wrote (109241)9/29/2000 4:59:26 PM
From: Glenn D. Rudolph  Read Replies (2) of 164684
 
The Haunt is On At Amazon Toys; Amazon Toys' 'Halloween Boootique' Features Spooky Costumes and Accessories for Halloween Lovers of All Ages

SEATTLE--(BUSINESS WIRE)--Sept. 29, 2000--

What: Leading online retailer Amazon.com (Nasdaq:AMZN) has officially kicked off the Halloween costume hunt. Amazon Toys' Halloween Boootique, a one-stop shop for every family's costume and decorating needs, allows eager Halloween enthusiasts to find thousands of costumes, accessories and Halloween-related books, music, movies, video games, interior and exterior decor, auction items, e-cards and more.

From frightening favorites, such as witches and ghouls, to popular Pokemon, X-Men, and wizard gear, the Halloween Boootique has costumes for every personality and event. The Boootique also features a wide range of Halloween accessories, including masks, hats, wigs and makeup kits. Halloween party planners will find the perfect spine-tingling touches for their festivities, ranging from creepy cookie cutters and candles to sound effects, illuminated lawn ornaments and electronic props.

Where: Click the Halloween Boootique link on the Amazon Toys home page.

Ease of Use: A variety of browsing options, a detailed sizing guide and safety tips from the American Academy of Pediatrics help parents quickly and easily find the right costume for their little trick-or-treaters. Shoppers without a specific costume in mind can search the Boootique's hundreds of costumes by theme, brand, favorite characters, bestsellers and age -- including a wide selection of costumes and accessories for teens and grownups.

Photo Contest: Another great attraction is the Amazon.com "Spirit of Halloween" photo contest. Parents may submit photos of their costumed children up until October 24. Three entries will be featured in the Boootique each week, and the grand prize winner will be announced on Halloween, October 31. Weekly winners will receive a $50 Amazon Toys gift certificate. The grand prize is a Fuji FinePix 1400 Zoom digi|al camera.

Shopping Timeline: Amazon.com recommends the following order deadlines to ensure Halloween costumes and accessories arrive in time for the frightful day:

Last day to order and ship UPS Standard: October 22, 2000

Last day to order and ship UPS Second day: October 27, 2000

Last day to order and ship UPS Next day: October 28, 2000

CONTACT:

Amazon.com Media Relations

Kristin Schaefer, 206/266-7180
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