PNWC interesting news. A done deal, how refreshing, not some letter of intent.
<The company did receive a purchase order from Target Stores. However, at the time, PB+J could not meet demand.>
Now this kind of thing I fully understand. Happened to me with my imports once, and to more than one friend and their products. Had great stuff, but TOO much demand. Either the factories couldn't produce enough, fast enough to keep our customers happy, or we couldn't finance the production, or the purchase of goods.
When it happened to me, I chose to back off from that particular large chain, and spent about a year and a half, growing my business, without going deep into debt, until I could afford to go back to the customer, and get the business.
On the other side, one of my friends, chose to go right after the business, with the world's largest drug chain.
He used up all his money, used up all his credit lines, used up as much of his friends' money (*^%$&%^#$& including a whack of mine), and finally a factor, who charged him so much interest, my friend was making no money.....huge sales, and no profits.
Then WHAM, things were going great, another year and he'd be able to work himself out of debt, when a big international company waltzed into the drug chain, threw tons of ad money at them, bought all my friend's inventory that was on their shelves, and basically bought his shelf space.... result, POOF out of business, and in debt for over a million bucks, just to the factor. (and about $44,000 to me)
All he had left, was $280K+ worth of cosmetics displays he had to have built for the chain...they were nice enough to send them back to him...nice displays, but now basically worthless. |
