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Technology Stocks : Apple Inc.

AAPL 278.28

+0.1%

Dec 12 9:30 AM EST

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To: y2kate who wrote (28958)	9/30/2000 8:54:59 PM
From: JP Sullivan	Read Replies (1) of 213176

The entry-level Cube ($1799)--which is suffering in sales-- should not have been priced higher than the entry-level G4 ($1599), the slightly higher (450 vs 400 MHz) clock speed not withstanding. I'd be happy to see a Cube at $1099. Now, that would give people pause, especially the fence sitters. I can't help but think there is more to the earnings shortfall story than meets the eye. There is another shoe waiting to drop come 10/18. Good or bad, I don't know. I mean, why would SJ want to wreck his great performance (until last Thursday, that is) with this kind of news and at such a time? Unless he had no choice, or he's got something else cooking. In any event, I have seen CEO's of other companies manage bad news much better than has Mr J thus far. Some shareholder handholding and efforts at damage control at this point would not be inappropriate. But we get silence. Since SJ is a highly scripted guy with a penchant for drama, he's got to know the effect his bombshell would have on AAPL's price. Did he intend for the bloodletting to occur? If so, it's a dangerous game he's playing.

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