Hi power - to do justice though, NT is new in advertisement since she hasn't allocated a meaningful marketing budget until this year [or so she said awhile back.] Thus far, she has used Santana, Sammy Sauza and now the Williams sisters. If there is a disconnect, it is still a pretty good cast. A hellva better than the chainsaw guy in NIKE's :)!
My guess is that they are not billing NT like Tiger does to Nike, and they are fairly popular here in the US, if not the world. More important, a new breed of stars with genuine energies, not unlike the New Economy. Imagine you can watch these people telecast via the net, see the speed of the guitar, the speed of the bat swing or the speed of the volley with crystal clear clarity [oops, I am definitely going Outer Limit here, ain't I, but with market like this, may as well not be too serious :)!]
best, Bosco |