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Technology Stocks : STARBASE (SBAS)- InfoWorld Hot Product Review

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From: Roy F10/4/2000 9:09:00 AM
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Starbase Corp. Selected By SourceAlliance to Provide Collaborative Framework For Best-of-Breed Unified Development Process
October 4, 2000 08:53 AM Eastern Time
SANTA ANA, Calif.--(BUSINESS WIRE)--Oct. 4, 2000--

SourceAlliance Establishes StarTeam as Cornerstone to Maintain

Critical Applications for Heavily Traded Electrical Products e-Marketplace

Starbase Corp. SBAS and SourceAlliance of Raleigh, N.C, Wednesday announced that SourceAlliance has adopted StarTeam, a collaborative development framework, to maintain critical applications and manage its unified development process.

Starbase is the leading provider of collaboration products for the creation and management of integrated code and content e-business applications. SourceAlliance is an established, independent leader in the electrical e-business marketplace.

SourceAlliance purchased 50 StarTeam product licenses to begin establishing a distributed development process. The deployment of StarTeam is expected to reduce what could otherwise be a two-to-three year development cycle.

"We lead the way in the electrical products e-business industry, and StarTeam is an integral part of our strategy and ability to deliver a process, a technology and a level of experience beyond current industry expectations," said Michael Eason, director of systems for SourceAlliance.

"After having experience with StarTeam at another company, I have every confidence that we will easily integrate the tools we have chosen to complete our development lifecycle. With StarTeam administering our development process, we are able to focus our efforts on providing winning solutions for our customers.

"In addition, our e-catalog, representing approximately 1 million products, is safely maintained and updated in our StarTeam vault."

SourceAlliance streamlines the exchange of goods and services across the supply chain for customers, manufacturers and distributors in the electrical products industry, valued at $300 billion worldwide. SourceAlliance offers more than 300 top brands from the electrical industry's leading manufacturers and the farthest-reaching local distribution channel in the industry.

Their efficient and personalized online shopping experience has enabled SourceAlliance to become the electrical products e-marketplace leader.

"SourceAlliance selected StarTeam as the core development foundation to produce and maintain these services," stated Lydia Patterson, vice president of Starbase's Products Group.

"Our integration capability enables leading organizations to easily adopt a best-in-class development strategy, further demonstrating the flexibility and efficiency that StarTeam delivers to the corporate enterprise."

"We use Internet technology to bring suppliers, distributors and customers together, providing access to an online e-catalog of electrical products," continued Eason.

"Our Web site is the portal through which electrical industry commerce and information flows. By managing all aspects of the Web front-end and application services development, StarTeam ultimately delivers productivity and efficiency gains that can be passed on to our customers to effectively lower B2B transaction costs."

By providing a dynamic sourcing value/optimization process, immediate and easy-to-use interfaces, real-time order tracking, and improved supply-chain visibility and planning, SourceAlliance delivers connected information technology to revolutionize the way industries do business.

SourceAlliance has assembled a diverse and notable group of clients, investors and technology partners such as Rockwell International Corp., Owens/Corning, webMethods and BroadVision.

About SourceAlliance

The established, independent leader in electrical products e-business, SourceAlliance combines the power of Internet technology with an extensive network of manufacturers and distributors to offer customers a one-stop source for all their electrical products procurement needs.

SourceAlliance offers customers in the industrial, commercial, construction, utility and data communications industries quick access to approximately one million products representing the depth and breadth of the electrical industry's leading brands.

SourceAlliance enables manufacturers and distributors to reach the largest universe of customers instantly and to increase their products' speed to market. Additional information can be found at www.sourcealliance.com.

About Starbase

Starbase is the leading provider of collaboration products for the creation and management of integrated code and content e-business applications. Collaboration is the simultaneous coordination, management and communication of geographically dispersed contributors of both code and content for e-business applications.

With more than 1,450 StarTeam customers worldwide, the company's technology supports the continuous cycle of creating, linking and managing digital assets, which comprise complex e-business applications. Starbase products enable users with differing technical and functional backgrounds to collaborate on the production of Web sites and e-business initiatives from multiple locations.

Companies and organizations, including leading corporations such as Lucent Technologies, Intel, BMC Software, Motorola, PepsiCo, Seagate Technology, Hollywood Entertainment, eTour.com, Oxygen Media and Ann Taylor have selected StarTeam to manage their e-business development projects.

Starbase has headquarters at 4 Hutton Centre Drive, Suite 800, Santa Ana, Calif. 92707. Tel: 714/445-4400. Fax: 714/445-4404. Visit Starbase's Web site at www.starbase.com.

Forward-Looking Statements

When used in the preceding discussion, the words "believes, expects, or intend to" and similar conditional expressions are intended to identify forward-looking statements. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, (i) conditions in the general economy or the software industry, (ii) the timely development and market acceptance of products and technologies, (iii) competitive factors, (iv) demand for team productivity software products, (v) sell-through of products in the sales channel, and (vi) other risks described in Starbase Corp.'s SEC reports and filings.

Note to Editors: Starbase and its product names are trademarks of Starbase Corp. All other product and company names herein are trademarks of their respective owners.

CONTACT: Starbase Corp., Santa Ana Martha Ray (public relations), 714/445-4531 mray@starbase.com or Ann Jones (investor relations), 714/445-4440 ajones@starbase.com or SourceAlliance, Raleigh Bruce Bittner, 919/465-6319 bbittner@sourcealliance.com or Ketchum Shannon Severino, 412/456-3699 shannon.severino@ketchum.com
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