Sepracor-Looks very promising Message Board

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Biotech / Medical : Sepracor-Looks very promising

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To: MarkR37 who wrote (4558)	10/4/2000 8:08:29 PM
From: hm	Read Replies (1) of 10280

>>Burn rate in 2000 200-250 million >>Will launch 10 drugs over 4 years using >>own sales force Did SEPR offer burn rates projections beyond 2000? Building a sales force(s) and launching 10 drugs is a very expensive proposition. It's a long way from selling Xopenex to selling their portfolio. As a point of reference, Schering spends around $300 million / year in support of Claritin. SEPR will have to spend big to get adequate share of voice. If SEPR goes for it, might expect them to buy a sales + marketing organization similar to Elan - Dura and Celltech - Medeva. my two cents hm

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