New Interactive Marketing Technology Product Discussed in People Magazine
HOLLYWOOD, Calif.--(BUSINESS WIRE)--Oct. 5, 2000--It was announced today by Greg Haehn, president of Interactive Marketing Technology Inc. ("IMT")(OTCBB:IAMK) that the Oct. 9, 2000, edition of People Magazine features a "where are they now" story on film and television star Christopher Atkins, one of the stars of the 1980 film "Blue Lagoon" and an inventor of the Strike Jacket EFL, a fishing product to be rolled out by IMT.
"This is a fabulous way to inform people of this great new product, which will be available through our infomercial and through retail stores well before next fishing season," said Haehn. "The Strike Jacket EFL will make any crankbait look and feel like live bait and will catch more and bigger fish."
IMT is a value-added direct response marketing company that specializes in generating high levels of awareness for unique, proprietary consumer products directed to home and family.
The company initiates brand imaging to establish consumer recognition in the marketplace and contracts with well-known personalities to endorse products in the areas of health care, fitness, entertainment, golf, fishing and hardware that will begin national media and print campaigns immediately.
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