Heads up..a new licensee for ATCO HSS
American Technology Corp. Signs Licensing Agreement With SOUNDIDEAS for
HyperSonic Sound Technology
SAN DIEGO, Oct 5, 2000 (BUSINESS WIRE) -- American Technology Corp.
(Nasdaq:ATCO) today announced that it has signed a licensing agreement for its
HyperSonic Sound (HSS(TM)) technology with SOUNDIDEAS, a Southern
California-based company, to develop and market specific products and services
utilizing HSS technology for use within the Trade Show, Exhibit, Event, and
Point-of-Purchase markets.
"Over the past two years, SOUNDIDEAS has identified and actively engaged
recognized leaders within each of our target markets, focusing on how HSS, with
its unique audio qualities, will forever change the way sound is incorporated in
their products and services," said Doug Paschall, co-founder of SOUNDIDEAS.
"Following a successful evaluation of ATC's recently completed digital version
of HSS, we anticipate the demand from our client base to be immediate and
significant."
Terry Conrad, president of ATC, stated, "This is the first step in bringing HSS
technology to the world stage. We are very pleased to have SOUNDIDEAS as a
licensee of HSS and working with us to begin its commercialization in specific
multi-billion dollar markets. We will be working closely with SOUNDIDEAS to
implement HSS in specific customer applications for which it is ideally suited."
ATC's Vice President of Sales, Marketing, and Business Development Bob Todrank,
added, "SOUNDIDEAS' business model is very focused and we expect they will
successfully penetrate markets offering tremendous opportunities for HSS.
SOUNDIDEAS offers ATC the first of many expected introductions of HSS to the
general public on a broad commercial basis."
HyperSonic(TM) (HSS(TM)) Sound Technology, developed in the laboratories of
American Technology Corp. in San Diego, is a revolutionary sound reproduction
system. The most important quality of HSS(TM) is the ability to direct or focus
sound into a tight beam, similar to the beam of light from a flashlight. Not
since the development of the "cone" loudspeaker more than 75 years ago has any
technology provided such a significant departure from conventional speakers and
such a remarkable approach to the reproduction of sound.
About SOUNDIDEAS
SOUNDIDEAS, based in Laguna Beach, Calif., and formed in 1998, markets to
leaders in the Trade Show, Exhibit, Event, and Point-of-Purchase industries,
unique audio technologies and applications for integration into products and
services.
About American Technology Corp.
American Technology is shaping the future of sound by developing and licensing
its patented and patents-pending technology portfolio which includes: the
award-winning HSS(TM) (HyperSonic(TM) Sound Technology); SFT(TM) (Stratified
Field(TM) Technology); PMT(TM) (Planar Magnetic(TM) Technology); MFW(TM)
(Magnified Force(TM) Woofer); PureBass(TM) Sub-Woofer Technology; and FM
Sounds(TM) consumer radio products. For more information on the company and its
technologies and products visit our Web site at www.atcsd.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: Except for historical information contained here, the matters discussed in
this news release contain forward-looking statements which involve risks and
uncertainties, including the timely availability and acceptance of new products,
the impact of competitive products and pricing, the management of growth, and
other risks detailed from time to time in the company's filings with the
Securities and Exchange Commission.
CONTACT: ATC
Robert Putnam, 858/679-3168
robert@atcsd.com
or
SOUNDIDEAS
Doug Paschall, 949/459-2356
soundideasllc@yahoo.com |
