Total Entertainment Launches New Casino Software and Multi-Lingual Strategy Supported by $20,000,000 Advertising Campaign
================================================================
NEW YORK--(BUSINESS WIRE)--Oct. 5, 2000--Total Entertainment Inc
(OTC BB:TTLN), one of the leading global interactive marketing and
Internet gaming technology companies, today announced the launch of
its new casino gaming software. A downloadable version is available
featuring a suite of casino games including, Blackjack, American and
European versions of Roulette, Baccarat, Caribbean Poker, Progressive
Let 'Em Ride, Pai Gow Poker, Red Dog, War, an assortment of Video
Poker Machines and multiple Slot Machines. Craps will be introduced in
November 2000. Players can personalize table limits, increase their
wager limit and a Play-For-Fun option is available. A comprehensive
comp program will keep track of individual play and earned comp points
which can be used as additional credits for play or to purchase an
assortment of gifts or travel on our www.uwinonline.com website.
Preferred Players will earn additional benefits through a VIP Club
membership.
The software is translated into 6 languages, English, Spanish,
Italian, French, German and Chinese. By early 2001, an additional 7
languages will be introduced. Vinko Dobrosevic President of Total
Entertainment Canada Ltd. stated "Our powerful new software will allow
us to maximize the effects of our record breaking Multi-Media
Advertising Campaign and re-introduce our Asian gaming sites. This
software allows us to more fully develop this market with Asian style
games."
Investors can look forward to the unveiling of TTLN's global
strategy in the weeks and months ahead. The company's current
$20,000,000 multi-media advertising campaign was conceived to become
an integral and necessary component in the advancement of this broad
initiative. Mr. Dobrosevic continued that, "By reaching an audience in
the millions, our software, supported by visibility and presence as
our advertising Campaign matures, will ensure that TTLN becomes the
system of choice for players the world over."
The implementation of this advanced software has now been
completed and is available for play at www.theonlinecasino.com and
www.onlinesportsbook.com.
Planned for October 2000 release, is the re-launch of
www.bingoonthenet.com, a multi-player bingo gaming website that will
feature progressive jackpots, advance card purchase, Play-For-Fun,
assorted card prices and multiple chat rooms. Players will have a
choice of playing with real credits and earn real jackpots or
Play-For-Fun and earn an assortment of prizes 24 hours per day. Bingo,
is regarded as the world's most socially acceptable form of wagering.
Jennifer Moore, Bingo Marketing Manager for Total Entertainment Canada
Ltd. stated, " Implementation of our new Internet Bingo technology is
the latest step, in an effort to capture a percentage of the estimated
$70 billion dollar global Bingo market, which is now starting to move
to the Internet."
As previously announced, The Company launched a $20,000,000
multi-media advertising campaign for it's new company website
www.onlinesportsbook.com and existing website www.theonlinecasino.com.
TTLN's strategy, which is the largest ever multi-media campaign in the
Internet Gaming Industry, commenced Oct. 1, 2000. The print portion of
the campaign will include, publications such as Continental Airlines
In-Flight Magazine, TWA In-Flight Magazine, Playbill, Ocean Drive
Magazine and Ego Trip Magazine. The campaign will include
strategically located billboards, including a 6, 000 square foot
Illuminated Billboard in New York City at the entrance to the Lincoln
Tunnel. Over 250,000 travelers a day will see this billboard. The
broadcast portion of the campaign will include television and radio in
strategic markets. To date, the largest media buy in the Internet
Gaming Industry, has been approximately 3.5 million dollars, TTLN's
multi-media campaign will eclipse their largest competitors by over a
5 to 1 margin.
Total Entertainment Inc. will launch a new website planned for a
mid October release, www.casinomaven.com, a gaming portal that will
offer gaming information, crossword puzzles, travel, sports,
information and an Internet based customer loyalty "Comp" program. The
print portion of this campaign includes national publications such as
Sports Illustrated, Newsweek, Esquire, Maxim, US News and World
Report, Car and Driver, Field and Stream and Outdoor Life.
The company previously reported a 244% increase in Revenue for the
second quarter ended June 30, 2000, compared to the second quarter
1999.
About Total Entertainment Inc.
Total Entertainment Inc. is a leading global operator of
end-to-end interactive software based games of chance and sports
wagering facilities. Through its network of Internet properties, users
can play realistic online games, receive the latest news, financial
information and free e-mail and create a personalized portal to the
Internet. Total Entertainment's e-commerce solution and services
enables users to purchase electronic cash by credit card, wire
transfer, money order or personal check. Total Entertainment Inc.
provides a comprehensive suite of turnkey products and services that
enables its clients to attract and retain customers worldwide, and to
reap the benefits of our interactive and other electronic media.
Corporate Head Office is based in Montreal. For more information,
visit www.TTLN.com
This news release contains statements of a forward-looking nature
relating to the future events or the future financial results of Total
Entertainment, Inc. Investors are cautioned that such statements are
only predictions and that actual events or results may differ
materially. In evaluating such statements, Investors should
specifically consider the various factors that could cause actual
events or results to differ materially from those indicated from
forward-looking statements, including the matters set forth in Total
Entertainment's reports and documents filed from time to time with the
Securities and Exchange commission.
CONTACT: Total Entertainment, Inc.
Sandy J. Masselli Jr.
Mitchell Brown
514/842-6999
www.ttln.com
or
Investor Relations:
Lewis Taylor
310/575-9505
investors@ttln.com |
