NEWS: Ultimate Slimming Formula to Provide a Continued Source of Revenue and Profit; Torso Tiger Add On Creates Growing Customer Base
BOSTON--(BUSINESS WIRE)--Oct. 6, 2000--Infotopia Inc. (OTCBB:IFTP - news) announced today that its Ultimate Slimming formula would provide a solid revenue base for the future. The Ultimate Slimming offered to each buying customer of the Torso Tiger is a smash hit. The Ultimate Slimming formula provides a dietary supplement to work in conjunction with the exercise program of the Torso Tiger product. Since Infotopia, Inc. began selling the Torso Tiger on August 18, 2000 it has added approximately 50,000 new customers. Eight percent of these customers continue saying yes to having the Ultimate Slimming Formula sent on a regular monthly basis for approximately $40.00 per month. In addition the Company is executing an aggressive outbound telemarketing campaign to each and every customer who has ever bought the Torso Tiger in an effort to further expand its customer base for the Ultimate Slimming Formula.
Ernie Zavoral, President of Infotopia, Inc., states, ``Utilizing a satisfied customer base to provide products which can be repurchased month after month is a key part of our overall marketing strategy. The cost to keep these customers is minimal, compared to the expense of developing a new customer. A quality product like the Ultimate Slimming formula can be utilized for years. Long after the Torso Tiger campaign has left the airwaves the Ultimate Slimming Formula will continue to provide sales and profits.''
ABOUT INFOTOPIA
The Company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. Infotopia is modeling its business after Direct Focus (NASDAQ:DFXI - news). Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits. The company's website is located at infotopia.com
This news release includes ``forward-looking statements'' that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, including without limitation the Company's ability to produce and market products and/or services and other risks detailed from time to time in their Company's reports filed with the Securities Exchange Commission.
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Contact:
Infotopia
Marek Lozowicki
508-884-9900 |
