NEWS: Backstroke Set for Return to Television; Retail Distribution is Planned for the Holidays
BOSTON--(BUSINESS WIRE)--Oct. 6, 2000--Infotopia Inc. (OTCBB:IFTP - news) announced today that it has completed the final reedits and plans an October re-release of the Backstroke Back Massager. The Backstroke Back Massager has had over five million in sales in limited release since February of 1999. The Company is poised to launch a major marketing campaign on television to support its retail launch. The Backstroke Back Massager is designed to provide an in home therapeutic massage for your back. The Company believes it can double the existing Backstroke sales figures over the next year. The Company plans to utilize the same highly successful Internet strategy of the Torso Tiger to increase sales and profitability.
Ernie Zavoral, President of Infotopia, Inc., states, ``The Backstroke has been seen only in limited release throughout the United States and in the International markets. We believe there is much life and profitability left in the Backstroke. We recently received additional International orders from Spain and Russia and our International marketing partner Frederiksen Television continues to promote the product. The retail potential of the back care industry is unlimited. Though we have five new products being produced for release by January of 2001, I have a special place in my heart for the Backstroke, because of the quality of life it can provide for those who suffer from back pain. We intend to utilize the strategies that made the Torso Tiger campaign so highly successful, in the Backstroke and all future campaigns.''
ABOUT INFOTOPIA
The Company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. Infotopia is modeling its business after Direct Focus (NASDAQ:DFXI - news). Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits. The company's website is located at infotopia.com.
This news release includes ``forward-looking statements'' that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, including without limitation the Company's ability to produce and market products and/or services and other risks detailed from time to time in their Company's reports filed with the Securities Exchange Commission.
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Contact:
Infotopia
Marek Lozowicki
508-884-9900 |
